The Licensing Letter

Trademarks/Brands

Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

Sustainability: McCain and Roblox Promote Regenerative Farming

By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming

Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

By Gary Symons TLL Editor in Chief The Japanese restaurant chain Kura Sushi has released a clever and hilarious line of sushi boxes based on the instantly recognizable shapes from Tetris. It's another example of Tetris smartly using the shapes from the hit video game - called Tetriminos - in ways that resonate with its many fans. For example, TLL previously covered the … [Read more...] about Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

Ferrero To Release Miraculous Kinder Surprise Eggs

By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs

Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

By Allison WatkinsonTLL Reporter Sesame Workshop and Quest Diagnostics are starting a nationwide program to address health inequities among children in low-income and marginalized communities. The new multi-year program is called Quest for Health Equity (Q4HE), and is focused on providing a combination of donated testing services, educational programs, and funding to … [Read more...] about Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program

By Allison WatkinsonTLL Reporter BBC Studios is adding to its list of licensed consumer products partners for the animated, preschool brand, Bluey. These new licensing partnerships lead up to the debut of the giant Bluey balloon at the 2022 Macy’s Thanksgiving Day Parade. The publishing company Bendon, Inc. is releasing a line of Imagine ink coloring books in the U.S. … [Read more...] about BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program

HGTV and National Tree Create a Christmas Collaboration

By Allison Watkinson TLL Reporter The HGTV Home Collection has partnered with the National Tree Company on an expansive consumer product range of licensed holiday décor. The licensed collection features over 300 holiday décor products including artificial trees and wreaths, stockings, ornaments, candles, holiday textiles, and more. HGTV is an American cable network that … [Read more...] about HGTV and National Tree Create a Christmas Collaboration

Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York

By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York

Speed Society Releases Streetwear Collection with VP Racing

By Allison WatkinsonTLL ReporterVP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class.The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer product … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing