By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Trademarks/Brands
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
By Allison Watkinson TLL Reporter Saputo USA (SUSA) has debuted a licensed Montchevre goat cheese collaboration with Mike's Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. Created in 2010 by Mike Hurtz, Mike's Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers. Mike initially sold the condiment in … [Read more...] about Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
By Gary Symons TLL Editor in Chief The Supermac's takeout chain from Ireland recently won a lengthy David vs. Goliath trademark battle against burger chain giant McDonald's. While Supermac's is certainly a local success, it certainly doesn't have the financial and legal oomph of McDonald's Restaurants, which retains the title as the world's largest takeout … [Read more...] about McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
By Allison Watkinson TLL Reporter Swizzels and the retail chain One Stop are selling pin badges based on Love Hearts candies to raise funds for the Alzheimer's Society. The deal, which was brokered by Blonde Sheep Licensing and Louis Kennedy, will see six pin badge designs being sold through One Stop locations. One Stop is a convenience store chain in the UK with … [Read more...] about Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study By Gary Symons TLL Editor in Chief Global sales for licensing hit a new high in 2023 of $356.5 billion, up 4.6% increase over the previous year, according to a new study released by Licensing International. The global licensing association has just unveiled the executive summary … [Read more...] about Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
By Gary Symons TLL Editor in Chief Top global pizza brand Domino's has selected Brand Central LLC as its first ever exclusive licensing agency for the United States market. Brand Central is not only a TLL Top 5 global licensing agency, but is also one of the Big Three when it comes to food and beverage licensing. It will now partner with Domino's to extend the … [Read more...] about Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
Licensing Roundup: Landslide of Deals as Expo Approaches
TLL Staff 'Tis the season for licensing deals, and this week there are too many deals to count as companies rush to put their best foot forward for the upcoming Licensing Expo in Las Vegas. Here's a quick hit list of selected deals: Dolly Parton Gets All Dolled Up With Krispy Kreme Donuts When it comes to pairing “sweets” for the first time, it doesn’t get any sweeter … [Read more...] about Licensing Roundup: Landslide of Deals as Expo Approaches