By Allison Watkinson TLL Reporter Licensing agency Brandgenuity has been selected as the exclusive licensing agency of record for Brownie Brittle, by Second Nature Brands, a national leader in snacks and treats. Brownie Brittle is America’s number one brownie snack brand, known for its rich, gourmet brownie taste with a crisp cookie crunch, perfect for on-the-go, … [Read more...] about Brandgenuity to Represent Top Snack Brand Brownie Brittle
Trademarks/Brands
Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
By Gary Symons TLL Editor in Chief Cronus Global will be showcasing the bubble tea chain Kung Fu Tea for the first time ever at this year's Licensing Expo. Kung Fu Tea is known as the brand that puts a bit more punch into tea time. It's the largest bubble tea company in North America, with a large and dedicated following. This year visitors to Cronus Global’s booth … [Read more...] about Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
Cronus Global to Rep emoji company in US and Canada
By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz
By Allison Watkinson TLL Reporter Long-term partners Kraft Heinz and TGI Fridays have updated their existing consumer products agreement with an exclusive, perpetual extension for TGI Fridays frozen appetizers. The new, indefinite term licensing agreement replaces the limited duration arrangement that Kraft Heinz and TGI Fridays previously signed in 2015. The license … [Read more...] about TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz
Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign
TLL Featured Story The Jel Sert Company, renowned for its iconic and top-selling brands, including Wyler's Light, Fla-Vor-Ice, Otter Pops, and Pure Kick, is strategically shifting its focus by expanding its business model into an outbound licensing program. Consumers have been seeking new and innovative products from these iconic brands and Jel Sert is now seeking to partner … [Read more...] about Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign
Jazwares Signs Sweet Halloween Deal With See’s Candies
TLL Staff Squishmallows are about to get a whole lot sweeter thanks to a partnership between Jazwares and See's Candies. Jazwares, one of the world’s leading toy companies, and the California-based candy company See’s Candies, are releasing a gift set that includes co-branded plush, chocolate boxes and totes inspired by the top-selling plush brand … [Read more...] about Jazwares Signs Sweet Halloween Deal With See’s Candies
Virtual Dining Concepts Expands IHOP Partnership
By Gary Symons TLL Editor in Chief IHOP is about a lot more than just pancakes these days, as the chain has expanded its collaboration with Virtual Dining Concepts. Virtual Dining Concepts (VDC) is the creator of virtual restaurant brands that expand the revenue of independent kitchens. The concept is sometimes know colloquially as 'ghost kitchens', but essentially … [Read more...] about Virtual Dining Concepts Expands IHOP Partnership
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made with … [Read more...] about Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison WatkinsonTLL ReporterMattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce.Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded sauce."This … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce