By Gary Symons TLL Editor in Chief The Anime brand Yu-Gi-Oh is leaning into the ugly holiday sweater trend in a big way, in partnership with BoxLunch. The two companies are teaming up to launch an exclusive line of Yu-Gi-Oh apparel, which is now available in BoxLunch stores and at BoxLunch.com. The announcement was made today by Jennifer Coleman, Vice President of … [Read more...] about Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
Anime
Ultraman’s Monster Trading Card Game Launching Globally
By TLL Staff Tsuburaya Productions has announced an officially licensed Ultraman trading card extension in honor of Ultraman Day. The Ultraman Card Game will debut at international retail locations with a simultaneous release in four languages and 15 regions across the globe. The officially licensed Ultraman trading cards will be available in Japanese, English, Simplified … [Read more...] about Ultraman’s Monster Trading Card Game Launching Globally
Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
By Gary Symons TLL Editor in Chief Licensing specialists spend a lot of time figuring out the next hot thing in entertainment, making the Netflix Engagement Report required reading. Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99% of all viewing on … [Read more...] about Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
Aniplex Expands Its Demon Slayer Franchise
By TLL StaffAniplex of America is launching an expansion of the Demon Slayer: Kimetsu no Yaiba licensing program with partnerships acoss products, promotions, gaming and more. Based on a manga series by Koyoharu Gotoge, the Demon Slayer: Kimetsu no Yaiba anime series follows a boy named Tanjiro Kamado who has joined the Demon Slayer Corps after his parents are killed and his … [Read more...] about Aniplex Expands Its Demon Slayer Franchise
Crunchyroll Launches Second Annual Ani-May Celebration Event
By Allison WatkinsonTLL ReporterCrunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA.Throughout the month of May, fans can expect a wide range of officially … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon
McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
TMS Entertainment Extends Deal With Reemsborko for Baki Anime Brand
By Allison Watkinson TLL Reporter TMS Entertainment has renewed Reemsborko as its master licensee for the Baki anime brand in EMEA, Australia and New Zealand. The renewed agreement between Reemsborko and TMS extends the licensing agency's position as Baki's master licensee for three additional years. Reemsborko is a boutique licensing and brand extension agency that … [Read more...] about TMS Entertainment Extends Deal With Reemsborko for Baki Anime Brand