Believe it or not, it's been 50 years since the Smiley Face entered our lives, and the brand is celebrating with a recently signed partnership with children’s and adult fashion specialist Concept One Accessories. Arriving just in time for Smiley's 50th birthday, the Concept One collection will span headwear, cold weather accessories, wallets, handbags, and more. The … [Read more...] about Smiley Celebrates 50 Years With Concept One Collaboration
Art
ARTiSTORY Grows UK Licensing Team
The art and culture licensing firm ARTiSTORY has appointed museum licensing expert Liz Bowers as the Head of Business Development in the UK. Co-founder and licensing director Natasha Dyson says Bowers brings a wealth of experience in building commercial growth for the cultural heritage sector. “I’m very happy to welcome Liz to the team," Dyson added. "From the outset I was … [Read more...] about ARTiSTORY Grows UK Licensing Team
Fine Art Meets Fine Fragrance At Van Gogh Museum
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum
ARTiSTORY Partners With Marcrom in Iberia
The creative folks at ARTiSTORY are expanding its global reach, announcing a partnership with Marcrom Licensing as their sales agent for the Iberian market. Marcrom will focus on securing retail and brand partners to feature designs from ARTiSTORYs’ biannually refreshed creative themes across their growing portfolio of art and cultural IP. ARTiSTORY was co-founded by Dave … [Read more...] about ARTiSTORY Partners With Marcrom in Iberia
WTF Are NFTs, And Why Should You Care? Find Out In This Video
By Gary Symons TLL Editor in Chief If you've read recent articles in TLL about the rise of NFTs, or Non-Fungible Tokens, you'd know I am not a fan of the technology, nor how it is being used in the art and licensing industries right now. The main reason for that is the shocking amount of energy used by the cryptocurrencies that are at the heart of NFT technology. As of last … [Read more...] about WTF Are NFTs, And Why Should You Care? Find Out In This Video
Artist Maureen Claffy Signs With 2020Brands
2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul. “Her work pairs reverence for what spiritually connects us—family, love—with a commitment to rich color and vivid form,” said Kristin Edstrom of 2020 Brands. “Blending watercolor, fluid acrylic, colored … [Read more...] about Artist Maureen Claffy Signs With 2020Brands
MDR Appointed To Rep Paul Frank
Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property. The partnership with MDR begins in South East Asia, Korea and India, with the remit to bring on board new licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young … [Read more...] about MDR Appointed To Rep Paul Frank
Canada’s Native Shoes Signs Deal With a Crayola Crayon
The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic … [Read more...] about Canada’s Native Shoes Signs Deal With a Crayola Crayon
TLL Editor To Speak On NFTs At RAVE ArtExpo New York
The Licensing Letter's Editor in Chief Gary Symons will join a panel at the RAVE ArtExpo New York, as the art world tries to unravel the mysteries of Non-Fungible Tokens, better known as NFTs. Appropriately entitled 'WTF are NFTs', the panel will do its best to explain what NFTs are, why they have driven digital art sales worth millions of dollars for previously unknown works, … [Read more...] about TLL Editor To Speak On NFTs At RAVE ArtExpo New York
NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There's something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for … [Read more...] about NERDS Sponsors Rube Goldberg Machine Contest … For Nerds