Apparently girls don't just wanna have fun; they also wanna have a solid licensing program. Epic Rights has announced it is now representing Cyndi Lauper, the Grammy, Emmy, and Tony Award-winning musical star behind hit songs such as “Girls Just Wanna Have Fun,” “Time After Time,” and “True Colors.” Epic Rights says it will be developing a robust licensing program across … [Read more...] about Celebrity Licensing: Epic Rights Developing Licensing Program For Cyndi Lauper
Celebrity
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
By Gary Symons TLL Editor in Chief When you think about it, it's hard to believe it's taken this long to see eyewear on the market from the legendary pop star Elton John. But, while it may have been a long Yellow Brick Road to get here, the Rocketman himself has now released a new line of eyewear, launching exclusively at Sam's Club and Walmart stores. John says he … [Read more...] about Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Celebrity Licensing: WWE Pumped Over License Extension With Mattel
World Wrestling Entertainment (WWE) says it's pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Mattel and WWE have been working together since 2009, developing a diverse and extremely popular range of … [Read more...] about Celebrity Licensing: WWE Pumped Over License Extension With Mattel
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
Nelvana Partnering With Canadian Influencers
The content company Nelvana says it's teamed up with Kin Community Canada to bring global licensing deals to two top content creators from Kin’s roster. Under the agreement Nelvana will be securing global distribution and licensing deals for bestselling cookbook author and esteemed vegan chef Lauren Toyota, focusing on indulgent and accessible vegan packaged foods; and home … [Read more...] about Nelvana Partnering With Canadian Influencers
HRH Queen Elizabeth II Launches Royal Dog Treats
Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats
The Top 50 NFL Player Sales List
It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month's quarterly sales rankings features a mix of new and familiar faces, including perennial … [Read more...] about The Top 50 NFL Player Sales List