The Licensing Letter

Celebrity

Z2 Retells Legend of Elvis in Comic Book Form

Z2 Comics has acquired a license to the story of rock'n'roll icon Elvis Presley, and will release the singer's biography in the form of a graphic novel. The graphic novel will be released in partnership with Authentic Brands Group, owner of the Elvis Presley Estate. Elvis: The Graphic Novel was written by Chris Miskiewicz, who wrote a similar piece on the Grateful Dead for Z2, … [Read more...] about Z2 Retells Legend of Elvis in Comic Book Form

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF

Casetify Kicks-Off Bruce Lee Collaboration

Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs … [Read more...] about Casetify Kicks-Off Bruce Lee Collaboration

The Scott Brothers Sign With Octane 5

Octane5, the company behind the BrandComply Licensing Enterprise System, announced the client addition of Scott Brothers Global (SBG), parent company of home furnishings collection Scott Living, founded by Drew and Jonathan Scott, hosts of HGTV’s Property Brothers. “Our collaboration with Scott Brothers Global perfectly fits our mission of partnering with innovative and … [Read more...] about The Scott Brothers Sign With Octane 5

Last Week’s 4/20 Sales Reached $182 Million; Licensed Sales Still Lagging Behind Potential

Retail sales of cannabis and related merchandise reached $182 million during the 4/20 holiday period (4/18–4/20), up 30% from the same period last year, according to MJ Freeway. The actual day (a Saturday) garnered $80 million in sales, of which 45.3% was for flowers, 39% for cartridges/pens, 12% for concentrates, and 10% for edibles. The largest share of dollar sales were by … [Read more...] about Last Week’s 4/20 Sales Reached $182 Million; Licensed Sales Still Lagging Behind Potential

Celebrating the Beauty in Diversity

Contact the editor at karina@plainlanguagemedia.com Kimora Lee Simmons Leissner reclaims Baby Phat, her old streetwear brand created to bring a voice to women of color in fashion, in part because of the influence of daughters Ming Lee (19) and Aoki Lee (16). Having personally purchased the label under undisclosed circumstances, she will relaunch Baby Phat by summer of this … [Read more...] about Celebrating the Beauty in Diversity

Right of Publicity & Using Celebrities Without Permission

Contact the editor at karina@plainlanguagemedia.com Consider, for a moment, the following situations: EA Sports uses likenesses of well-known college athletes as characters for its video games Samsung uses images and bios of legendary Olympians for its “Genome Project” app Pitbull mentions Lindsay Lohan in a song lyric Abercrombie and Fitch uses a famous surfer’s photo in … [Read more...] about Right of Publicity & Using Celebrities Without Permission

Ruth, Ross & Rogers: America’s Top Personalities

Contact the editor at karina@plainlanguagemedia.com Americans can't seem to get enough of the three R's—Supreme Court Justice Ruth Bader Ginsburg (RBG), The Joy of Painting's Bob Ross, and the host of Mister Rogers' Neighborhood, Fred Rogers. They're calm, they're kind, and they're what we need right now. First things first, let's not take this out of proportion. All together, … [Read more...] about Ruth, Ross & Rogers: America’s Top Personalities