The Licensing Letter

Celebrity

Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Guest Column by Kareem Abdul-Jabbar Aristotle said that a friend is a single soul dwelling in two bodies. Bruce Lee and I were friends like that but, man, our two bodies couldn’t have been more different. Bruce was a 5’8” Chinese-American martial artist and I was a 7’2” African-American basketball player. There were other differences: he was raised in Hong Kong, I was raised in … [Read more...] about Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Plaster Partners Signs Instagram Fitness Influencer Isaac Boots

Plaster Partners, the lifestyle agency founded by Michael Catalano and Brittany Straede, has announced the signing of Instagram fitness star Isaac Boots for exclusive management.  Boots, whose real name is Isaac Calpito, is a celebrity trainer and choreographer who was dubbed the “breakout star of virtual fitness” by The New York Times earlier this year. Calpito has an … [Read more...] about Plaster Partners Signs Instagram Fitness Influencer Isaac Boots

Jay-Z’s Roc Nation Gets Into Book Biz With Random House

Recording artist and producer Jay-Z is getting into the book publishing business, and in a big way, thanks to a deal with Random House. The publishing giant announced this week the launch of a new publishing imprint with Roc Nation, the entertainment company founded by Shawn “JAY-Z” Carter. Called Roc Lit 101, the imprint will be devoted to publishing books at "... the dynamic … [Read more...] about Jay-Z’s Roc Nation Gets Into Book Biz With Random House

Z2 Retells Legend of Elvis in Comic Book Form

Z2 Comics has acquired a license to the story of rock'n'roll icon Elvis Presley, and will release the singer's biography in the form of a graphic novel. The graphic novel will be released in partnership with Authentic Brands Group, owner of the Elvis Presley Estate. Elvis: The Graphic Novel was written by Chris Miskiewicz, who wrote a similar piece on the Grateful Dead for Z2, … [Read more...] about Z2 Retells Legend of Elvis in Comic Book Form

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF

Casetify Kicks-Off Bruce Lee Collaboration

Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs … [Read more...] about Casetify Kicks-Off Bruce Lee Collaboration

The Scott Brothers Sign With Octane 5

Octane5, the company behind the BrandComply Licensing Enterprise System, announced the client addition of Scott Brothers Global (SBG), parent company of home furnishings collection Scott Living, founded by Drew and Jonathan Scott, hosts of HGTV’s Property Brothers. “Our collaboration with Scott Brothers Global perfectly fits our mission of partnering with innovative and … [Read more...] about The Scott Brothers Sign With Octane 5

Last Week’s 4/20 Sales Reached $182 Million; Licensed Sales Still Lagging Behind Potential

Retail sales of cannabis and related merchandise reached $182 million during the 4/20 holiday period (4/18–4/20), up 30% from the same period last year, according to MJ Freeway. The actual day (a Saturday) garnered $80 million in sales, of which 45.3% was for flowers, 39% for cartridges/pens, 12% for concentrates, and 10% for edibles. The largest share of dollar sales were by … [Read more...] about Last Week’s 4/20 Sales Reached $182 Million; Licensed Sales Still Lagging Behind Potential