By Gary Symons TLL Editor in Chief The venerable glam rock band Kiss has played their final concert, but announced the band will live on indefinitely as digitized avatars. The quartet that rose from New York City decades ago returned home to play their final live concerts over the weekend at Madison Square Garden, capping a half-century of rocking all night and … [Read more...] about A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
Celebrity
Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection
By Allison WatkinsonTLL ReporterLaura Geller Beauty has launched a limited-edition makeup collection with the Wheel of Fortune game show and its co-host Vanna White. Vanna White has been appointed as the official face and spokesperson for the Wheel of Fortune x Laura Geller collection."We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to … [Read more...] about Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection
Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
By Allison WatkinsonTLL ReporterGibson has launched a limited-edition Gene Simmons EB-0 Bass guitar as part of its long-standing partnership with the rock and roll icon. Gene Simmons is best-known as the bassist and co-lead singer of the hard rock band KISS. Gene Simmons performed on all 20 of the band's studio albums and he has also produced two solo albums. Simmons rose to … [Read more...] about Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
MrBeast In Legal Battle With Restaurant Licensing Partner
By Gary Symons TLL Editor in Chief Sometimes licensing deals just go bad, and it looks like that's the case for the partnership between YouTube star MrBeast and Virtual Dining Concepts. The partners went into business to create a virtual restaurant chain called MrBeast Burger, but both parties have now filed suit against the other. Currently the #1 individual YouTuber in … [Read more...] about MrBeast In Legal Battle With Restaurant Licensing Partner
KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
“That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
By Allison Watkinson TLL Reporter Taco Bell and Paris Hilton have teamed up on a limited-edition marketing campaign to promote the return of the brand's Volcano Menu. Taco Bell initially introduced the Volcano Menu in 1995 as a limited-edition promotional item for the theatrical release of Paramount Pictures sci-fi movie, Congo. The menu includes the Volcano Taco, the … [Read more...] about “That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu