By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola is releasing a new limited edition flavor called Coca-Cola Move, in collaboration with Grammy-award winning singer Rosalía. The release of Move follows other, similar limited edition launches including Starlight, Byte and Dreamworld. Unlike earlier flavors based on Coke, Move and its predecessors don't have a … [Read more...] about Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
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Who’s News: Invisible Universe hires New Head of Licensing
By Allison WatkinsonTLL ReporterThe internet-based animation studio Invisible Universe has hired Shane Mang from Spin Master as their new Head of Licensing. Invisible Universe is an entertainment technology company that focuses on creating and developing original character IPs in partnership with high-profile celebrities. These celebrities include Serena Williams, Jennifer … [Read more...] about Who’s News: Invisible Universe hires New Head of Licensing
MGM Launching ‘Film in Concert’ Series Featuring Aretha Franklin’s Respect
By Allison Watkinson TLL Reporter MGM and Fifth Season's Live division are launching a licensed Films in Concert Series featuring MGM’s biographical-drama, Respect. The Respect in Concert production will feature Aretha Franklin's music performed live by The Detroit Symphony Orchestra alongside a showing of MGM's film, Respect. “We are extremely excited to partner with … [Read more...] about MGM Launching ‘Film in Concert’ Series Featuring Aretha Franklin’s Respect
Hot Topic Creating Apparel Line for Stan Lee Centennial
By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands. "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial
Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine
By Allison Watkinson TLL Reporter Gibson and Gibson Gives have launched a licensed guitar line for the Ukraine relief effort as part of Julien’s Icons & Idols: Rock ‘N’ Roll live auction. All of the funds from the auction of Gibson's Guitars For Peace Ukraine Relief collection will be given in support of the people of Ukraine through the Disaster Emergency Committee, … [Read more...] about Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine
NFL and Arcade1Up Have Officially Released NFL Blitz Legends
By Allison Watkinson TLL Reporter The NFL and Arcade1Up have officially launched NFL Blitz Legends, a home arcade machine featuring three remastered titles from the NFL Blitz game franchise. “Working with Arcade1Up to revive NFL Blitz allows a new wave of fans to enjoy the iconic franchise while also giving existing fans the chance to experience the classic game they grew … [Read more...] about NFL and Arcade1Up Have Officially Released NFL Blitz Legends
Octane5 Enters the NIL Licensing Game with The Brandr Group
By Gary Symons TLL Editor in Chief Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes. Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading … [Read more...] about Octane5 Enters the NIL Licensing Game with The Brandr Group
Paul Newman Will Work With Your Brand … For Free!
By Gary Symons TLL Editor in Chief You too can use superstar Paul Newman to promote your brand ... but there's a catch. Newman's Own is celebrating its 40th anniversary by giving away Paul Newman's name and likeness, but brands must agree to follow Paul’s lead and give away 100% of the profits from the limited-edition products to help children in need. The move is intended … [Read more...] about Paul Newman Will Work With Your Brand … For Free!
Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
By Gary Symons TLL Editor in Chief The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering's Secret Lair playing cards. Malone is partnering with Hasbro's Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game. Secret Lair is a direct-to-consumer, … [Read more...] about Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU