The Licensing Letter

Children's Shows

Fred Rogers Productions Signs Daniel the Tiger Sponsorship Deal With Lovevery Brand

By Allison WatkinsonTLL ReporterThe childrens' education brand Lovevery has signed a sponsorship agreement with Fred Rogers Productions for pre-roll videos that will air alongside Daniel Tiger’s Neighborhood.Lovevery is an educational play company that produces books, toys, and games for young children. The company collaborates with experts in the field of childhood … [Read more...] about Fred Rogers Productions Signs Daniel the Tiger Sponsorship Deal With Lovevery Brand

Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

Bulldog Secures New Licenses for Sesame Street in the UK

By Allison Watkinson TLL Reporter Bulldog Licensing has announced the release of two adult-oriented product ranges for the Sesame Street brand in the UK. The new licensed Sesame Street collections include an apparel and accessories line from TruffleShuffle and a line of patches and badges from Pawprint Family. "The strength of Sesame Street across a multitude of media … [Read more...] about Bulldog Secures New Licenses for Sesame Street in the UK

Invisible Universe Seeks More Visibility Through Segal Licensing

Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing

Cloudco Expands Care Bears Brand with New Licensees

By Allison WatkinsonTLL ReporterCloudco Entertainment has secured multiple new licensing agreements and partnership renewals for the Care Bears brand.The new licensing partnerships are intended to expand the franchise into additional product categories and demographics throughout North America. “The Care Bears have been spreading joy and happiness for over four decades, and we … [Read more...] about Cloudco Expands Care Bears Brand with New Licensees

Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

By Allison Watkinson TLL Reporter Cartoon Saloon has secured a development deal with game publisher Asmodee to create a new kids' game based on the Irish Folklore Trilogy. The upcoming game will include three stories based on Cartoon Saloon's three Irish Folklore feature films; Wolfwalkers, Song of the Sea, and The Secret of Kells. The Irish Folklore Trilogy game will … [Read more...] about Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

Bulldog Expanding Licensing Opportunities for Hit Show Odo

By Allison Watkinson TLL Reporter Bulldog Licensing has expanded the licensing program for the Odo preschool entertainment brand in the UK and select international territories. Produced by Sixteen South and Letko, Odo is an animated TV series for the preschool demographic that was created by Colin Williams. The show follows a young owl named Odo and his best friend … [Read more...] about Bulldog Expanding Licensing Opportunities for Hit Show Odo

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP