The Licensing Letter

Children's Shows

Who’s News: Sesame Workshop Appoints New CFO

By Allison Watkinson TLL Reporter Sesame Workshop has appointed Brett Robinson as Chief Financial Official and Executive Vice President of Finance, Technology, and Facilities. In his new role at Sesame Workshop, Robinson will be responsible for advising on all fiscal matters. This includes annual and long-term planning, accounting, budgeting, risk management, compliance, and … [Read more...] about Who’s News: Sesame Workshop Appoints New CFO

Licensing Giant Hasbro Targets 50% Profit Increase

CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase

Paddington Bear Extends Partnership With UNICEF

By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF

Warner Music Album To Celebrate 10 Years of Daniel Tiger

By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music are celebrating the 10th anniversary of Daniel Tiger’s Neighborhood with a licensed digital album. “We’re thrilled to continue the 10th anniversary celebration for Daniel Tiger’s Neighborhood with our partners at Warner Music Group’s Arts Music division,” said Matt Shiels, VP of Business and Legal … [Read more...] about Warner Music Album To Celebrate 10 Years of Daniel Tiger

Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

MGM Builds Licensing Program For New Wednesday Series

By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series

Wildbrain Turns Tom Gates Books Into Successful TV Series

By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series

Dandelooo Acquires Global Rights to Our Piggy

By Allison Watkinson TLL Reporter Dandelooo has struck a deal with the film and television production company Bionaut for their new series Our Piggy. Dandelooo is an award-winning entertainment company dedicated to the development, production, and distribution of original and licensed animated programs. The licensing deal with Bionaut gives Dandelooo exclusive worldwide … [Read more...] about Dandelooo Acquires Global Rights to Our Piggy

ZAG Launches Streaming Service With New Series Fairyon

By Allison Watkinson TLL Reporter ZAG is launching a licensed series called Fairyon for its new direct-to-streaming division ZAG Stream. The company’s direct-to-streaming content business will be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, Fairyon. Fairyon is a reimagining of classic fairytale … [Read more...] about ZAG Launches Streaming Service With New Series Fairyon