Young fans in China can now visit the first ever Peppa Pig Play Cafe, thanks to a licensing deal between Hasbro and China Leisure Development Co. (CLDC). The global play and entertainment company has authorized CLDC to open the first Peppa Pig-themed café and play space on the 3rd floor of Hall B in Binjiang Yintai Shopping Center. On its grand opening day on Sept. 2, CLDC says … [Read more...] about Hasbro Opens First Peppa Pig Play Café in China
Children's Shows
ZAG Engages Born For Advertising and Marketing Licensing
The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing
CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn. The deal combines two brands that are both major hits, each in their own way. Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children's learning by hundreds of … [Read more...] about CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Royal Mail Issues New Stamps That Are More Than Meets The Eye
Britain's Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature original illustrations of Transformers Autobots and Decepticons locked in a battle, in a retro, "Generation 1 style" from the 1980s. Characters featured on the … [Read more...] about Royal Mail Issues New Stamps That Are More Than Meets The Eye
TV Licensing: PBS KIDS To Launch a Back-to-School Blitz
PBS KIDS has unveiled its plans for a back-to-school campaign, also marking the 10th anniversary of Daniel Tiger's Neighborhood. As kids reluctantly end their summer holidays and make their way back to class, PBS KIDS says it has created new content and online resources to help students, teachers, and families as they make the transition back to school. The kid's division of … [Read more...] about TV Licensing: PBS KIDS To Launch a Back-to-School Blitz
Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration
By Gary Symons TLL Editor in Chief The hit game Fortnite will get a little Super Kamehameha action this month, as characters from Tohei Animations' Dragon Ball franchise join the action. The anime studio has signed a deal with Fortnite creator Epic Games to power up the game with the addition of classic downloadable characters from the wildly popular Dragon Ball franchise. … [Read more...] about Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration
Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
By Gary Symons TLL Editor in Chief Hasbro has reported another senior management shakeup, saying Darren Throop will step down as president and CEO of its eOne division. Throop is the founder of what was then the Canadian studio Entertainment One, and guided the company during its growth and eventual acquisition by Hasbro. The company says Throop will continue in his current … [Read more...] about Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
Spin Master’s Bakugan Enters the Metaverse Through Roblox
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox
ZAG To Celebrate “Miraculous Day” Across Latin America
Animation studio ZAG is celebrating its hit flagship brand, Miraculous – Tales of Ladybug and Cat Noir, across Latin America on Aug. 8. The first official Miraculous Day was celebrated in Brazil by ZAG and Brazilian broadcast partner Gloob in 2019. Julian Zag, the EVP of Global Operations and Head of Consumer Products says the success of this initiative has led to the creation … [Read more...] about ZAG To Celebrate “Miraculous Day” Across Latin America
Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children's clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with the Pete the Cat team," said Charlotte Rashti, of Rashti & Rashti. "The books and brand are universally loved by families! "Pete the Cat promotes a … [Read more...] about Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership