By Gary Symons TLL Editor in Chief MGM is a staple at Licensing Expo, thanks to its rich catalog of films and series, and a powerful licensing program. But this year Expo attendees will see a major change to the booth. This is the first year that Amazon MGM Studios, created by the recent merger, will be exhibiting at Licensing Expo as a joint licensing division. With the two … [Read more...] about Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
Entertainment/Character
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison WatkinsonTLL ReporterMattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce.Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded sauce."This … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Peppa Pig Covers Katy Perry Hit Song ‘Roar’
By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios
By Allison Watkinson TLL Reporter Global Icons and Fleischer Studios have signed a wide range of new licensing collaborations for the Betty Boop entertainment brand. Launched in 1930, the Betty Boop character IP was created by Max Fleischer of Fleischer Studios, in association with Paramount. Since its creation, the Betty Boop brand has been featured in a wide range of movies, … [Read more...] about Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios
Licensing Works! Introducing Wingfeather Saga at Licensing Expo
By Gary Symons TLL Editor in Chief The Wingfeather Saga, the largest crowd-funded animated series of all time, will be repped by Licensing Works! at Licensing Expo. In addition, Licensing Works! will also be representing several timeless brands that have been licensing stalwarts over the decades. Those brands include Le Petit Prince/The Little Prince and Antoine de … [Read more...] about Licensing Works! Introducing Wingfeather Saga at Licensing Expo
Bulldog Licensing Secures New Licensees for Care Bears’ UK Expansion
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensed product partnerships with Concept One and Little K Clothing for CloudCo Entertainment's Care Bears franchise. Bulldog is an independent licensing agency that works alongside brands to develop merchandise and consumer product programs for both the UK and international retail market. The agency is … [Read more...] about Bulldog Licensing Secures New Licensees for Care Bears’ UK Expansion
Puzzle Post Partners with Novel Entertainment for Licensed Horrid Henry Games
By Allison Watkinson TLL Reporter Novel Entertainment has partnered with Puzzle Post to develop two escape room-inspired puzzle games based on the Horrid Henry IP. Puzzle Post is a UK-based toy and game company that focuses on the concept of of an escape room challenge in an envelope. The company creates high-quality puzzles and games that are delivered in the mail for … [Read more...] about Puzzle Post Partners with Novel Entertainment for Licensed Horrid Henry Games
Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
By Allison Watkinson TLL Reporter Sesame Workshop has launched new Sesame Street-themed educational resources and licensing promotions in celebration of Autism Acceptance Month. The branded Autism Acceptance Month educational resources are focused on the value and importance of animal interaction for children and adults on the autism spectrum. The new bilingual resources … [Read more...] about Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
Looney Tunes Characters Going For Gold at the Olympics
By Gary Symons TLL Editor in Chief The gang from Looney Tunes will be going "faster, higher, and stronger," together with the International Olympic Committee. "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power … [Read more...] about Looney Tunes Characters Going For Gold at the Olympics
Nickelodeon Bringing The Last Airbender to Roblox
By Allison Watkinson TLL Reporter Paramount Game Studios is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre. The project is … [Read more...] about Nickelodeon Bringing The Last Airbender to Roblox