The Licensing Letter

Entertainment/Character

Boss Fight Studio Launches First-Ever Garfield Action Figures

TLL Staff Boss Fight Studio, creator of fan-favorite action figures and toys, has partnered with Paramount to create the first-ever fully articulated Garfield action figures. Based on the classic comic strips and stories that have captivated audiences for over 40 years, this new product line brings Garfield and his beloved friends to life like never before. The deal was … [Read more...] about Boss Fight Studio Launches First-Ever Garfield Action Figures

Six Flags Expanding Fright Fest Attractions Through New Licensing Deals

By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals

Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise

By Gary Symons TLL Editor in Chief Move over Disney; the animation house Kartoon Studios is launching its own franchise for the A.A. Milne classic Winnie-The-Pooh. Today, the global studio announced new funding and critical new hires for the franchise, saying licensing and consumer products will be a major aspect of the program. The rights to the Winnie-The-Pooh … [Read more...] about Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise

Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA

By Gary Symons TLL Editor in Chief Zag and Mediawan's new venture Miraculous Corp showed it is serious about success, naming former Moonbug managing director Andy Yeatman as its new CEO. The Paris-based entertainment companies launched Miraculous Corp in May as a joint venture to build on the global success of the animation franchise Miraculous: Tales of Ladybug & Cat … [Read more...] about Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA

Fisher Price Is Up Schitt’s Creek With Little People Collection

By Gary Symons TLL Editor in Chief Fisher-Price and ITV Studios have joined forces to bring consumers the most stylish Little People Collector Set of all time, featuring the Rose family from Schitt's Creek. The underdog Emmy winner and Netflix hit tells the story of a wealthy video game store tycoon, Johnny Rose, who gets caught up in an embezzlement scandal, and loses … [Read more...] about Fisher Price Is Up Schitt’s Creek With Little People Collection

Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand

By Allison Watkinson TLL Reporter Cloudco Entertainment has selected Bay Laurel Advisors as its Care Bears licensing representative for the brands' further expansion into location-based entertainment. “We’re beyond excited to bring the heartwarming world of Care Bears to life in immersive experiences and destinations for fans of all ages and are delighted to be working with Bay … [Read more...] about Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand

150 Licensing Deals for The Garfield Movie, and Yes, There’s Lasagna

By Allison Watkinson TLL Reporter Sony Pictures has secured more than 150 licensing partnerships across the globe for the theatrical release of The Garfield Movie.  “It has been an extremely collaborative process with all our partners to develop unique and creative campaigns for The Garfield Movie," said Sony Pictures EVP, Jeffrey Godsick. "They have actively put the … [Read more...] about 150 Licensing Deals for The Garfield Movie, and Yes, There’s Lasagna

Moonbug Launches Own Blippi Channel on Samsung TV Plus

By Gary Symons TLL Editor in Chief The children's animated megahit Blippi is getting its own dedicated channel on Samsung TV Plus, Moonbug Entertainment has announced. Moonbug, a part of Candle Media, revealed it has created the first free, ad-supported streaming TV (FAST) channel for all things Blippi. Blippi is among the two most popular shows produced by Moonbug, … [Read more...] about Moonbug Launches Own Blippi Channel on Samsung TV Plus

Feature: Licensing Opportunities Revealed in Netflix Viewing Reports

By Gary Symons TLL Editor in Chief Licensing specialists spend a lot of time figuring out the next hot thing in entertainment, making the Netflix Engagement Report required reading. Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99% of all viewing on … [Read more...] about Feature: Licensing Opportunities Revealed in Netflix Viewing Reports