By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
Entertainment/Character
Feature: Dune 2’s Creepy Popcorn Bucket Shows the Power of Licensing
By Gary Symons TLL Editor in Chief Let's face it. Those Dune 2 popcorn buckets are creepy. But despite that ... or because of it ... the Dune 2 popcorn buckets that resemble the horrific, gaping maw of a sandworm have gone viral, and are being sold as valuable collectibles. According to research by Hearts.co the sandworm-inspired buckets are selling for up to $138 online, … [Read more...] about Feature: Dune 2’s Creepy Popcorn Bucket Shows the Power of Licensing
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
The Thunderbirds Are Back With New Model From Anderson Entertainment
By Gary Symons TLL Editor in Chief Sci fi fans will be thrilled to see Anderson Entertainment is taking pre-orders for their new, limited edition model of the famed Thunderbird 2. The space ship is likely the most famous of all the futuristic vehicles that came from the mind of writer and producer Gerry Anderson, and will be instantly recognizable to anyone who watched … [Read more...] about The Thunderbirds Are Back With New Model From Anderson Entertainment
DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
By Allison Watkinson TLL Reporter BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks' portfolio of animated film franchises. The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company's popular animated movies. The … [Read more...] about DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
By Allison Watkinson TLL Reporter WildBrain’s Strawberry Shortcake franchise is launching its 45th anniversary with a year-long celebration that includes promotions, collaborations, fan activations and more. “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world," said WildBrain director, Melissa … [Read more...] about Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands