By Allison Watkinson TLL Reporter Bulldog Licensing has secured two new UK-based licensing deals for Sesame Street with Heathside Trading and OddBalls. Heathside Trading is a collectibles and gifting company that produces a wide variety of licensed products such as branded toys, games, collectibles, drinkware, accessories and novelty items. In an agreement brokered on behalf of … [Read more...] about Bulldog Secures New Sesame Street Licensing Deals in the UK
Entertainment/Character
CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
By Gary Symons TLL Editor in Chief Six Flags Entertainment and Cedar Fair have merged, creating the largest amusement park operator in North America. The deal marks a major shift in the Location-Based Entertainment sector, as well as for licensing, as both companies are heavily involved in the licensing of entertainment IP. Six Flags is now North America’s largest regional … [Read more...] about Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
21 Seeds Brings Out Tequila Inspired By The O.C.
By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.
Sesame Street Gives The Gift of Giggles
By TLL Staff On International Joke Day, Sesame Street kicked off its Gift of Giggles campaign to share smiles, humor, and joy across the globe. The Gift of Giggles campaign is part of Sesame Workshop’s ongoing initiative to support emotional well-being and mental health awareness for young children and their families. “With its signature mix of laughter and learning, … [Read more...] about Sesame Street Gives The Gift of Giggles
DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
Boss Fight Studio Launches First-Ever Garfield Action Figures
TLL Staff Boss Fight Studio, creator of fan-favorite action figures and toys, has partnered with Paramount to create the first-ever fully articulated Garfield action figures. Based on the classic comic strips and stories that have captivated audiences for over 40 years, this new product line brings Garfield and his beloved friends to life like never before. The deal was … [Read more...] about Boss Fight Studio Launches First-Ever Garfield Action Figures
Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
By Gary Symons TLL Editor in Chief Move over Disney; the animation house Kartoon Studios is launching its own franchise for the A.A. Milne classic Winnie-The-Pooh. Today, the global studio announced new funding and critical new hires for the franchise, saying licensing and consumer products will be a major aspect of the program. The rights to the Winnie-The-Pooh … [Read more...] about Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
By Gary Symons TLL Editor in Chief Zag and Mediawan's new venture Miraculous Corp showed it is serious about success, naming former Moonbug managing director Andy Yeatman as its new CEO. The Paris-based entertainment companies launched Miraculous Corp in May as a joint venture to build on the global success of the animation franchise Miraculous: Tales of Ladybug & Cat … [Read more...] about Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA