The Licensing Letter

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Little Prince Licensing Deals Abound For 75th Anniversary

By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary

Dr. Seuss To Unveil Licensing Extravaganza

Dr. Seuss Enterprises says it will be unveiling a massive slate of licensing products and programs at the upcoming Licensing Expo in August. The company says it continues to focus on its core values of promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. "The creative, whimsical world of Dr. … [Read more...] about Dr. Seuss To Unveil Licensing Extravaganza

Moxie Named Exclusive Licensing Agency For Albert Whitman Media

The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company's century-old brand The Boxcar Children.  The partnership with Moxie was announced this week by company partner Arlene Scanlan, who says Moxie & Company will introduce licensees to … [Read more...] about Moxie Named Exclusive Licensing Agency For Albert Whitman Media

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century's most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes … [Read more...] about Marilyn Monroe Makeup Line Launched By Besamé

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There's something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for … [Read more...] about NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

Bob Marley Family Inks Deal With Psychedelic Mushroom Company

The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms with the name and likeness of the reggae … [Read more...] about Bob Marley Family Inks Deal With Psychedelic Mushroom Company

Ruth, Ross & Rogers: America’s Top Personalities

Contact the editor at karina@plainlanguagemedia.com Americans can't seem to get enough of the three R's—Supreme Court Justice Ruth Bader Ginsburg (RBG), The Joy of Painting's Bob Ross, and the host of Mister Rogers' Neighborhood, Fred Rogers. They're calm, they're kind, and they're what we need right now. First things first, let's not take this out of proportion. All together, … [Read more...] about Ruth, Ross & Rogers: America’s Top Personalities