Travel is starting to come back as vaccine programs in the US and abroad approach herd immunity status, and that is touching off a wave of new licensing deals. Among them, Meredith Corporation’s MyLife is teaming up with Travel + Leisure on a fascinating new experiential product for travelers. MyLife is a popular app that serves as a a personalized mindfulness and emotional … [Read more...] about MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App
Experiential Licensing
Academic Travel and American Girl Create Vacation Experiences
Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies are preparing for the return of international tourism. Two of those companies, American Girl and Academic Travel Abroad, are teaming up to create immersive, … [Read more...] about Academic Travel and American Girl Create Vacation Experiences
Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
Wham-O Gets Into Board Games in Deal With Winning Moves Games
Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, … [Read more...] about Wham-O Gets Into Board Games in Deal With Winning Moves Games
Fine Art Meets Fine Fragrance At Van Gogh Museum
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum
UFC Taps Startup Fabacus For Fan Reward Program
In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events … [Read more...] about UFC Taps Startup Fabacus For Fan Reward Program
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
EA Tees Off On New Partnership With PGA
Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive, life-sized version of Monopoly scheduled to debut in London on Aug. 14. Gamepath is a division of the UK-based Selladoor Worldwide production company, … [Read more...] about Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
Funko Releases Six New Disney Games
Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, and Disney Hidden Mickeys. Players can fly with Dumbo or Buzz Lightyear, climb a beanstalk with Mickey Mouse, and even take the It's a Small World cruise from Disney … [Read more...] about Funko Releases Six New Disney Games