Bells are ringing for the latest royal marriage, this time between Nick Jr. and Thomas & Friends. A new agreement between parents Mattel and Nickelodeon will see new seasons of Thomas & Friends premiere on the kid's channel, with specials set to air on the Nickelodeon network throughout the year. Nick will also serve as Mattel's exclusive U.S. agent for Thomas merch … [Read more...] about Entertaining Deals & Experiences
Experiential Licensing
Experiential Licensing: Targeting Travelers
Globally, the fastest-growing consumer segments are spenders hailing from Asia and, more generally, Millennials. These two cohorts are more likely then ever to spend money on an experience, rather than on some consumer good. According to Expedia’s 2018 Air Travel Outlook Report, for example, 74% of 18–65 year-olds would rather spend their money on experiences than possessions, … [Read more...] about Experiential Licensing: Targeting Travelers
Year in Review: A Study in Contrasts
In 2016, we tracked 2.7% growth worldwide from the previous year to bring licensed retail sales up to a record $167.5 billion. The U.S./Canada was responsible for over 60% of that total (with almost $106.6 billion in sales) and provided much of the impetus for growth worldwide—the territory grew 3.2% in licensed sales from the previous year. This year, we saw the largest Black … [Read more...] about Year in Review: A Study in Contrasts
Guess Who’s Back
By: Karina Masolova, karina@plainlanguagemedia.com Nostalgia remains strong for retro brands—and it's not just '50s and '60s-inspired designs, icons, and goods. The '90s counts, too. We review the top retro announcements this week. Epic Rights signs *NSYNC, one the bestselling bands of all-time with over 70 million records sold, in time for the 20th anniversary of the pop … [Read more...] about Guess Who’s Back
Entertainment/Character Roundup
Disney's Star Wars will see a new film trilogy from The Last Jedi frontman Rian Johnson, separate from the episodic Skywalker saga. The media giant is also planning a new live-action Star Wars TV series for its SVOD service to launch in 2019. Also headed to SVOD are original TV series adaptations of Pixar’s Monsters Inc., Disney Channel’s High School Musical franchise, and … [Read more...] about Entertainment/Character Roundup
Experiential & Social Activations
Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations
New Content Generation & Experiential News
Hasbro opens a new film studio, Allspark Pictures, to be led by Greg Mooradian. Mooradian will begin overseeing the division's film and television production in January. Italian prodco Rainbow acquires a majority stake in entertainment media group Iven. The first collaboration is an untitled young adult TV series based on a graphic novel; the second a theatrical adaptation of … [Read more...] about New Content Generation & Experiential News
M&A & Promotions
CORRECTION: On Sept. 9, we reported a new “patent cross-licensing” deal between Scientific Games and Intl. Game Technology (IGT). The agreement only covers "game features" patents, and does not, as our earlier story might have suggested, cover other types of intellectual property such as brand licenses. Learfield and IMG make their union official, formally announcing a … [Read more...] about M&A & Promotions
Roundup: Experiential Initiatives
Live arena production Fast & Furious Live is set to debut on a global tour in January 2018. Produced in partnership with Universal Brand Development, Fast Live Productions, and Live Nation, the show launches in London before racing through 23 other European cities. The two-hour show features cars, locations, and scenes from the film series through state-of-the-art 3D … [Read more...] about Roundup: Experiential Initiatives
Roundup: Digital Content, Apps & Social
By Karina Masolova, karina@plainlanguagemedia.com After pulling its Disney and Pixar movies from Netflix when its contract ends in 2019, Disney CEO Bob Iger confirms that the company will also move its Star Wars and Marvel Cinematic Universe content from the streaming provider. Disney's own planned streaming service will launch late 2019. Marvel is rolling out preschool … [Read more...] about Roundup: Digital Content, Apps & Social