By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Entertainment
Who’s News: Dr. Seuss Beefs Up Its Corporate Legal Team
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Nicole Gates to Vice President, Legal, and hired Mike Lancaster as Corporate Counsel. “I’ve had the pleasure of working alongside Nicole for over five years now, and I cannot overstate what an incredible asset she is to Dr. Seuss Enterprises’ executive team as well as to the company as a whole," said … [Read more...] about Who’s News: Dr. Seuss Beefs Up Its Corporate Legal Team
What Will A TikTok Ban Mean For Brands and Licensing?
By Gary Symons TLL Editor in Chief The threat of a TikTok ban just got a lot more real, leaving brands, influencers and businesses scrambling to find a 'Plan B' for social media influence. The US House of Representatives passed a bill Wednesday, March 13, that would require TikTok's parent company ByteDance to sell the social media platform or face what amounts to a … [Read more...] about What Will A TikTok Ban Mean For Brands and Licensing?
Miraculous Signs Multiple New and Returning Licensees
Allison Watkinson TLL Reporter The animation studio ZAG has signed a roster of multi-media deals for its award-winning global franchise, Miraculous. Jeremy Zag, Founder and CEO of ZAG, says he's been thrilled by the continuing support from licensees for Miraculous: Tales of Ladybug and Cat Noir. "I would have never imagined that one of our creations would resonate across … [Read more...] about Miraculous Signs Multiple New and Returning Licensees
Scholastic Fuels Media Expansion With Acquisition of 9 Story
By Gary Symons TLL Editor in Chief The publisher Scholastic (NASDAQ: SCHL) has signed a definitive agreement for a major strategic investment in 9 Story Media Group. The $186 million investment will see Scholastic acquire 100% of the economic interest in and a minority of voting rights in 9 Story, a successful Canadian animation studio. Scholastic is a leading global … [Read more...] about Scholastic Fuels Media Expansion With Acquisition of 9 Story
Chilling New Licensed Products Coming For Ghostbusters: Frozen Empire
TLL Staff Sony Pictures Consumer Products is inviting fans of Ghostbusters to gear up for the next chapter with new products and collaborations from the pop culture phenomenon. Sony has created a robust consumer products program for the upcoming Ghostbusters installment, anchored by key licensees including Hasbro, Funko, Timberland, Wuxly, and Kellogg’s, The launch … [Read more...] about Chilling New Licensed Products Coming For Ghostbusters: Frozen Empire
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
By Gary Symons TLL Editor in Chief The experiential entertainment company Falcon’s Beyond Global, Inc. is now sharing its technology with other companies. The move marks a major shift in the company's growth strategy. Formally Falcon's Beyond created experiential entertainment offerings, including entire theme parks, usually in a partnership. Now, the company is offering … [Read more...] about Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
Feature: Dune 2’s Creepy Popcorn Bucket Shows the Power of Licensing
By Gary Symons TLL Editor in Chief Let's face it. Those Dune 2 popcorn buckets are creepy. But despite that ... or because of it ... the Dune 2 popcorn buckets that resemble the horrific, gaping maw of a sandworm have gone viral, and are being sold as valuable collectibles. According to research by Hearts.co the sandworm-inspired buckets are selling for up to $138 online, … [Read more...] about Feature: Dune 2’s Creepy Popcorn Bucket Shows the Power of Licensing
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon