By Gary Symons TLL Editor in Chief While the rest of us were chowing down on leftover turkey and napping on the in-law's couch in a tryptophan-induced coma, Hasbro and Lionsgate were busy inking a deal for the sale of Entertainment One. Hasbro announced on December 27 it had completed the sale to Lionsgate for $375 million in cash, with Liongate also assuming all current … [Read more...] about The Story Behind Hasbro’s Holiday Sale of Entertainment One
Entertainment
Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
By Allison Watkinson TLL Reporter Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership. The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families. Made possible by its ongoing … [Read more...] about Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
Care Bears Express Christmas Event Takes Off in Hong Kong
By Allison Watkinson TLL Reporter Cloudco Entertainment and kkplus have announced a licensed Care Bears Express holiday event at the Langham Place mall in Hong Kong. Langham Place is a large, 16-story shopping centre and commercial complex that is located in the Kowloon district of Hong Kong. The Cloudco and kkplus partnership in Langham Place features an extensive Care Bears … [Read more...] about Care Bears Express Christmas Event Takes Off in Hong Kong
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
The Tolkien Lawsuit: One Copyright to Rule Them All
JRR Tolkien Estate Wins Two Lawsuits Against Author Infringing on Its IP By Allison Watkinson TLL Reporter The Estate of JRR Tolkien has successfully won two US court rulings concerning copyright infringement on The Lord of the Rings book series. The subject of the copyright infringement court cases concerned an unauthorized sequel novel called The Fellowship of the … [Read more...] about The Tolkien Lawsuit: One Copyright to Rule Them All
Universal Music Places Big Bet on A Musical Metaverse
By Gary Symons TLL Editor in Chief Universal Music Group has just launched a massive new metaverse project on Roblox, in partnership with virtual world developer Supersocial. The two companies collaborated on the creation of Beat Galaxy, which they describe as "an innovative new music hub on Roblox, the immersive platform for communication and connection." In doing … [Read more...] about Universal Music Places Big Bet on A Musical Metaverse
KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
By Allison Watkinson TLL Reporter The KIDZ BOP music brand has secured a master licensing partnership with the IHL Group for a themed apparel collection.The licensed children's apparel line will include products such as activewear, sleepwear and loungewear inspired by KIDZ BOP pop star fashion. KIDZ BOP plans to support the licensing collaboration with several prominent … [Read more...] about KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
The Grinch Podcast Greenlit for Second Festive Season
TLL Staff Following a stellar debut season, the podcast streamer Wondery announced it is greenlighting a second season of its breakout hit ‘Tis The Grinch Holiday Podcast. “The Grinch told me that he found being a talk show host was a surprisingly satisfying experience!" said Marshall Lewy, Chief Content Officer for Wondery. "Sure he was a curmudgeon on set, but ‘Tis The … [Read more...] about The Grinch Podcast Greenlit for Second Festive Season
Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
Penguin Ventures Wins Rights to CP Program For ‘Who’s In Your Book’ Series
By Allison Watkinson TLL Reporter Penguin Ventures has bagged the global rights to create a consumer products program for Tom Fletcher’s bestselling Puffin picture book series, ‘Who’s in Your Book?’ Fletcher is a number-one bestseller and one of the UK’s most popular children’s authors. His debut middle-grade novel, ‘The Christmasaurus,’ was the biggest of 2016 and was … [Read more...] about Penguin Ventures Wins Rights to CP Program For ‘Who’s In Your Book’ Series