Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children's literature giant Penguin Random House Children's has tagged a high ranking ViacomCBS executive as the new head of Penguin Ventures. The company says David Sprei will be joining Penguin Random House Children’s as Commercial Director … [Read more...] about David Sprei Hired To Head Penguin Ventures
Books
Book Licensing: The Snowman Prefers Biscuits To Carrots
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the festive season: Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film. “We’re delighted to have Fox’s on board as … [Read more...] about Book Licensing: The Snowman Prefers Biscuits To Carrots
Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children's book series, That's Not My. The series is a major pre-school hit, with more than 64 titles like That's Not My Dinosaur, and the series has sold more than 25 million copies over its 23-year publishing history; or, more than one million average sales per year. In fact, … [Read more...] about Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
Netflix Acquires The Roald Dahl Story Company
By Gary Symons TLL Editor in Chief Streaming leader Netflix fired another shot in its ongoing war with competitors, announcing Sept. 22 it has acquired the works of beloved children's writer Roald Dahl. "We’re excited to announce that the Roald Dahl Story Company (RDSC) and Netflix are joining forces to bring some of the world's most loved stories to current and future fans … [Read more...] about Netflix Acquires The Roald Dahl Story Company
120-Year-Old Peter Rabbit Is Getting a Branding Facelift
Peter Rabbit is looking pretty darn good at age 120, but Penguin Random House says the classic Beatrix Potter character is still getting a facelift this year. Penguin Random House Children’s division this week unveiled its brand refresh for Peter Rabbit, "with a new world-building identity that places Peter front and centre of the world that Beatrix Potter created almost 120 … [Read more...] about 120-Year-Old Peter Rabbit Is Getting a Branding Facelift
All The New Children’s Books Licensed By Random House This Fall
As one of the world's largest publisher's Random House is a major player in the licensing industry, whether licensing stories to others, or licensing books based on other companies' intellectual property. This week, Random House unveiled all of the books or series that are being published as the result of a licensing agreement, and we've included the entire list below. The … [Read more...] about All The New Children’s Books Licensed By Random House This Fall
Disney’s Winnie The Pooh Gets A “Bearbnb”
By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh's 95th anniversary, but we just had to draw your attention to a clever collaboration with travel brand Airbnb. The partnership has now resulted in a Winnie the Pooh inspired house in the Hundred Acre Wood is available to book on Airbnb as part of Disney’s 95th Anniversary … [Read more...] about Disney’s Winnie The Pooh Gets A “Bearbnb”
Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Rowing Blazers and FILA have teamed up with kids' entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers has collaborated with both brands over the last year, and this drop marks the continuation of those … [Read more...] about Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Little Prince Licensing Deals Abound For 75th Anniversary
By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary
Ninja Life Hacks Partners On Crafts With Fashion Angels
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more. After thousands of requests … [Read more...] about Ninja Life Hacks Partners On Crafts With Fashion Angels