By Allison Watkinson TLL Reporter Random House Children’s Books is expanding Richard Scarry’s global franchise with branded merchandise, new titles, and a 50th-anniversary celebration. Richard Scarry is one of the world’s most popular children’s book authors and illustrators of all time, with over 300 titles published and more than 160 million copies sold worldwide. Scarry … [Read more...] about Random House Expanding Licensing For Richard Scarry Collection
Books
The Point.1888 Tapped for Licensing of Toad & Friends
By Allison Watkinson TLL Reporter Hoho Entertainment has teamed up with The Point.1888 on a licensing program for the animated series Toad & Friends. The Toad & Friends animated series is based on the classic British novel The Wind in the Willows, by Kenneth Grahame. Honoring the legacy of the original book, Toad & Friends features an updated cast of characters … [Read more...] about The Point.1888 Tapped for Licensing of Toad & Friends
The Grinch Stars In New Version of Clue Board Game
By Gary Symons TLL Editor in Chief The game Clue is getting a devilish twist, as players can now set their detective skills on stopping The Grinch from stealing Christmas. Clue: The Grinch is a clever and unprecedented take on the popular board game. Instead of trying to figure out who's committing the crime, players are charged with foiling the Grinch's evil Yuletide … [Read more...] about The Grinch Stars In New Version of Clue Board Game
Who’s News: Insight Editions Announces Major Restructuring to Handle Accelerated Growth
Licensed publication specialist Insight Editions has announced a restructuring of its editorial, sales, and marketing departments. Insight Editions is a publisher with a difference, as it is primarily focused on working with world-class artists and global brands (such as Warner Bros., Pokemon and Disney) on licensed publications. For example, TLL recently covered a deal in … [Read more...] about Who’s News: Insight Editions Announces Major Restructuring to Handle Accelerated Growth
Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Warner Bros. new film DC League of Super Pets is getting some super books for young fans from Random House Children's Books. Random House Children’s Books, in collaboration with Warner Bros. Consumer Products and DC, has published four movie tie-in titles celebrating the new film, starring the DC Super-Pets and super villains featured in the film. The books—including a full … [Read more...] about Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children's clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with the Pete the Cat team," said Charlotte Rashti, of Rashti & Rashti. "The books and brand are universally loved by families! "Pete the Cat promotes a … [Read more...] about Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe
By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is already one of the world's top licensors and has been a leading children's entertainment company since 1993. The company has turned Dr. Seuss' whimsical drawings and clever … [Read more...] about Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe
Merry Makers Signs Deal For Line of Pete The Cat Footwear
By Allison Watkinson TLL Reporter MerryMakers has signed a licensing partnership with Josmo Shoe Corp. for a line of Pete The Cat toddler-to-kids shoes. “We’re thrilled to add Josmo's team of marketing pros and creatives to the Pete The Cat program!” said Clair Frederick, President of MerryMakers, Inc. “Initial designs are right on target and convey Pete The Cat's feel-good … [Read more...] about Merry Makers Signs Deal For Line of Pete The Cat Footwear
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation