By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
Comic Books/Strips
Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
By Gary Symons TLL Editor in Chief The tough but lovable street cat Heathcliff is back, with a new licensing program marking the popular character’s 50th anniversary. The TLL Top 20 licensing agency Licensing Haus is taking the helm for the new program, which is coming off of two successful launches from streetwear fashion studios The Hundreds and Sleepy Peach. But … [Read more...] about Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
Back to the Future, as Flash Gordon Returns for 90th Anniversary
By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
Mattel Partners with ABRAMS, IDW for ‘Monster High’ Novels and Comics
By Gary Symons TLL Editor in Chief Mattel is launching a publishing program for its Monster High franchise with publishers ABRAMS and IDW. The Monster High publishing program will launch with two novels from ABRAMS and a comic book series by IDW, following years of demand from the brand’s dedicated fan base. Founded in 1949, ABRAMS was the first company in the … [Read more...] about Mattel Partners with ABRAMS, IDW for ‘Monster High’ Novels and Comics
Publishing: Curtis Jumps Off the Funny Pages And Into New Book
By Gary Symons TLL Editor in Chief The award-winning comic strip Curtis will be featured in a new book in a partnership between King Features and Drawn & Quarterly. The book will be a collected edition of favorite strips over the years from the classic syndicated comic by artist and writer Ray Billingsley. The new tome is a collaboration between King Features … [Read more...] about Publishing: Curtis Jumps Off the Funny Pages And Into New Book
Surge Licensing and Genuine Entertainment Sign New Partners for Webtoon’s Digital Comics
By Allison WatkinsonTLL ReporterSurge Licensing and Genuine Entertainment have secured a range of licensing partners for several of Webtoon's top-performing Webtoon Originals. The new licensing partners for the Webtoon's platform include Bioworld, Walter Foster, FiGPiN, and Event Merchandising.The licensed fashion manufacturer, Bioworld, has been appointed as the master apparel … [Read more...] about Surge Licensing and Genuine Entertainment Sign New Partners for Webtoon’s Digital Comics
IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series
By Gary Symons TLL Editor in Chief IMG is getting into the comics business with a BOOM!, as it has been appointed licensing agency for the BRZRKR series from Keanu Reeves. BRZRKR is a record breaking comic book series from BOOM! Studios that was created by actor Keanu Reeves and co-written with bestselling writer Matt Kindt. IMG has now been appointed as the brand's … [Read more...] about IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series
Momo Film Partners With Bros Studio to Develop Kenaz Webtoons Into TV Series
By Allison WatkinsonTLL ReporterMomo Film Co. has signed a co-production deal with Bros Studio to develop Kenaz webtoons into scripted TV series.Kenaz is a Korean webtoon company, platform and IP holder that produces and distributes content across multiple demographic categories.“We are in the era of NFTs, AI, VR, and K-content, and I believe that webtoons is the medium that … [Read more...] about Momo Film Partners With Bros Studio to Develop Kenaz Webtoons Into TV Series