The Licensing Letter

TV Series

Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

MGM Builds Licensing Program For New Wednesday Series

By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series

Toei To Paint Times Square Red for Comic Con

By Gary Symons TLL Editor in Chief Toei Animation is launching its biggest fan experience of all time at this year's New York Comic Con 2022. The studio that brought the world hits like the Dragon Ball franchise and One Piece is now literally painting Times Square red and building out massive displays. The showcase of franchise properties, including “One Piece Film Red,” … [Read more...] about Toei To Paint Times Square Red for Comic Con

EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

Trade Shows: Spotlight on Sony Pictures at BLE

Sony Pictures Consumer Products to Highlight Licensing Opportunities for Major Hits, Including The Boys, Cobra Kai, Wheel of Time, Ghostbusters, and 10 Adaptations of Video Game Properties By Allison Watkinson TLL Reporter Sony Pictures Consumer Products will be at Brand Licensing Europe to spotlight the studio’s entertainment franchises and key licensing collaborations. The … [Read more...] about Trade Shows: Spotlight on Sony Pictures at BLE

Vikings Go Mobile in MGM x NetEase Games Deal

By Allison Watkinson TLL Reporter NetEase Games and MGM have announced a licensing collaboration between the TV series, Vikings and the popular game, Vikingard. Vikingard is a popular role-playing simulation game for mobile devices. It was developed by NetEase Games and Clicktouch Technology. The game allows players to take on the role of a Viking chieftain from the Fharun … [Read more...] about Vikings Go Mobile in MGM x NetEase Games Deal

Cobra Kai Sees Massive Expansion in Licensing For Season 5

By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced an expansion to its Cobra Kai consumer products program for the series' fifth season release. Building upon the success of several multi-layered partnerships in 2021, the global consumer products program will feature expansions in categories including interactive gaming, apparel, toys, home goods, … [Read more...] about Cobra Kai Sees Massive Expansion in Licensing For Season 5

MGM Releases App for Are You Smarter Than a 5th Grader

MGM and its licensing partner THQ Nordiq have announced a new video game based on the show Are You Smarter Than A 5th Grader? The game is designed for Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, and PC. Packed with more than 6800 questions, the gameshow format quiz game is based on the popular TV franchise and covers topics including math, vocabulary and animal … [Read more...] about MGM Releases App for Are You Smarter Than a 5th Grader

Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs