The Licensing Letter

TV Series

BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program

By Allison WatkinsonTLL Reporter BBC Studios is adding to its list of licensed consumer products partners for the animated, preschool brand, Bluey. These new licensing partnerships lead up to the debut of the giant Bluey balloon at the 2022 Macy’s Thanksgiving Day Parade. The publishing company Bendon, Inc. is releasing a line of Imagine ink coloring books in the U.S. … [Read more...] about BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program

Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge

By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge

Mattel Celebrates Masters of the Universe 40th Anniversary

By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary

Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony

By Allison WatkinsonTLL Reporter The 2023 Kidscreen Awards Ceremony will be hosted by the children's educators and drag performers, Fay Slift and Fluffy Soufflé. The Kidscreen Summit is a four-day trade show event that focuses on kid's entertainment media. Kidscreen Summit 2023 takes place in Miami and is one of the most important trade shows in the children's entertainment … [Read more...] about Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony

Pinterest and Chefclub Partner on Five New Shows in the US

By Allison WatkinsonTLL ReporterPinterest and Chefclub have entered a strategic partnership to develop five cooking-themed series. The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October 2022. Pinterest is a popular social media platform that focuses on collecting and sharing images and videos. The site was created by … [Read more...] about Pinterest and Chefclub Partner on Five New Shows in the US

Xilam Animation Makes Waves with Zig & Sharko Season Four Sales

By Allison WatkinsonTLL ReporterXilam Animation has secured several licensing deals for the fourth season of Zig & Sharko, in preparation for the first episode's debut at MIPCOM.Launching in September 2023, season four has been acquired by the studio's longstanding partner Gulli in France, which has also renewed its partnership across the previous three seasons. In … [Read more...] about Xilam Animation Makes Waves with Zig & Sharko Season Four Sales

Crunchyroll Celebrates Spooky Anime Available for Licensing

By Allison WatkinsonTLL ReporterThe anime streaming service, Crunchyroll is spotlighting several horror anime series for licensing opportunities this Halloween. “Halloween may come once a year, but anime’s most spine-tingling stories are available for our licensing partners year-round,” said Anna Songco Adamian, Vice President of Consumer Products at Crunchyroll. “The … [Read more...] about Crunchyroll Celebrates Spooky Anime Available for Licensing

Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

MGM Builds Licensing Program For New Wednesday Series

By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series