Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
TV Series
MGM Expanding Licensing Program For Hit Show Vikings: Valhalla
New Products and Partners for the Global Viking Sensation Includes Apparel, Accessories, Collectibles, Costumes and More MGM's Netflix hit Vikings: Valhalla is looking for more licensing partners as the studio expands its global program. The studio's epic Viking saga is back and better than ever with the unstoppable adventures of Vikings: Valhalla. On the heels of the recent … [Read more...] about MGM Expanding Licensing Program For Hit Show Vikings: Valhalla
TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
The UK-based licensing agency Brands with Influence has tapped Brandgenuity to serve as the exclusive licensing agency in the US and Canada for the steamy, blockbuster reality dating show Too Hot to Handle. Brandgenuity assignment is to build a robust lifestyle licensing program for Netflix’s steamiest show which features more six packs than a frat house beer fridge. Now in … [Read more...] about TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Master Chef In Tea-licious Deal With Akbar Brothers
The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers
Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
By Allison Watkinson TLL Reporter Entertainment companies 9 Story Media Group and Karma’s World Entertainment have announced a licensing partnership with FIT DTech for a children's fashion collection. Inspired by the animated Netflix series Karma’s World, FIT students and graduates have designed a 50-piece collection for licensing partners to incorporate across a range of … [Read more...] about Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
Streaming Success Prompts ViacomCBS Rebranding to Paramount
By Gary Symons TLL Editor in Chief The meteoric rise of streaming services during the pandemic has prompted ViacomCBS to change its name to Paramount. That news was releases during the ViacomCBS earnings call with investors this week, which also revealed the company's Paramount+ service has attracted 32.8 million subscribers. That includes 7.3 million subscribers who signed … [Read more...] about Streaming Success Prompts ViacomCBS Rebranding to Paramount
Melisa Fuhr To Head ZAG Expansion In New Argentina Office
By Allison Watkinson TLL Reporter The animation studio ZAG has established its first office in Argentina to spearhead merchandising and licensing activities in the region. The Buenos Aires office will focus primarily on Argentina, Bolivia, Paraguay and Uruguay for the company's portfolio of ZAG Heroez brands. This portfolio includes the worldwide hit "Miraculous - Tales of … [Read more...] about Melisa Fuhr To Head ZAG Expansion In New Argentina Office
Wildbrain Acquires Ward Animation Classics Like Rocky & Bullwinkle, Dudley Do-Right
By Allison Watkinson TLL Reporter WildBrain and Jay Ward Productions, Inc., have signed an agreement across distribution, production and licensing for the entire portfolio of classic Ward-owned IP. This portfolio includes properties such as George of the Jungle, Mr. Peabody & Sherman, Dudley Do-Right, Rocky & Bullwinkle, Super Chicken and more. Under the agreement, … [Read more...] about Wildbrain Acquires Ward Animation Classics Like Rocky & Bullwinkle, Dudley Do-Right
Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
Bapper Entertainment is releasing a licensed collection of hot sauces from Jade City Foods to expand its merchandising program for the animated series, Disenchantment. Disenchantment is an adult-animated series from Matt Groening's LLC, Bapper Entertainment. After tackling modern times with his epic hit series The Simpsons and the future with Futurama, producer Groening … [Read more...] about Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal