The Licensing Letter

TV Series

Sony Creative Products Repping Sesame Street in Japan

Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan

Miraculous Hit 100 Million Plays on Roblox

A Miraculous mini-game built into Roblox has hit 100 million plays in only seven weeks, demonstrating once more the power of licensing on the Roblox platform. The game Miraculous RP: Quests of Ladybug & Cat Noir was developed by Toya Studio, a gaming dev team that specializes in creating games for the Roblox platform. The game is based on the animated TV series Miraculous: … [Read more...] about Miraculous Hit 100 Million Plays on Roblox

Stor SL Signs Up For Bluey Licensing

"Bluey The Most Important Pre-School Property Since Frozen." — Valentin Ortiz, CEO, Stor SL. Manufacturing giant Stor SL is on board for a sprawling licensing deal with the Bluey franchise from BBC Studios. The studio says it has signed a deal for a Bluey collection of more than 50 items for the UK & Ireland and EMEA markets. That includes meal sets, drinkware, lunch bags, … [Read more...] about Stor SL Signs Up For Bluey Licensing

Jazwares and Moonbug Partnering On A Squishmallow Series

Toyco Working With Moonbug To Produce Animated Youtube Series 'Squishville' Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, has announced they are expanding the world of Squishmallows with the launch of their brand new animated YouTube series titled Squishville. The original content, produced by Moonbug Entertainment, an … [Read more...] about Jazwares and Moonbug Partnering On A Squishmallow Series

Moose Toys & Akedo Launch Collab on New Akedo Toy Line

Moose Toys Is Delivering A Knockout Punch With Akedo Warriors  Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line

MeteoHeroes Are Getting Their Own Video Game

Mondo TV says their popular MeteoHeroes are getting their own video game. The project is a partnership with digital entertainment company Sony Interactive Entertainment España (SIE España) and game developer Gammera Nest. MeteoHeroes is an eco-adventure show for kids co-produced by Mondo TV and the leading Italian weather forecasting centre, Meteo Operations Italia (MOPI). … [Read more...] about MeteoHeroes Are Getting Their Own Video Game

Iscream Launches Licensed Care Bear Collection

The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection

Cyber Group Producing First Final Fantasy Show For Kids

The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight to 13. CGS says it has signed a deal with Square Enix, the game developer, to co-produce a new TV series based on the popular title Final Fantasy IX. Cyber Group will also … [Read more...] about Cyber Group Producing First Final Fantasy Show For Kids

Matthew Shiels to Oversee Licensing at Fred Rogers Productions

It's been a wonderful day in the neighborhood for Matthew Shiels, who was promoted this week from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now takes on the responsibility of overseeing licensing activities for the Fred Rogers brands. Those include not just the iconic show Mr. Rogers Neighbourhood, but … [Read more...] about Matthew Shiels to Oversee Licensing at Fred Rogers Productions