The Licensing Letter

TV Series

Genius Brands Launches Global Licensing Program for Bee and Puppycat

By Allison WatkinsonTLL ReporterGenius Brands International has launched a global consumer products’ program for the Bee and PuppyCat franchise. The Bee and Puppycat program includes new licensing and retail partners across several consumer product categories.Kicking off the retail launch, the specialty retailer Hot Topic recently debuted a collection of Bee and Puppycat … [Read more...] about Genius Brands Launches Global Licensing Program for Bee and Puppycat

Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

American Idol Enjoys Royal Branding With King Charles Surprise Cameo

By Gary Symons TLL Editor in Chief American Idol fans got a royal surprise Sunday when King Charles and Queen Camilla took a break from coronation festivities to drop by the set. The royal couple appeared on the show's live stream, visiting judges Lionel Richie and Katy Perry, shortly after the two acclaimed singers performed at the coronation concert. Richie appeared to be … [Read more...] about American Idol Enjoys Royal Branding With King Charles Surprise Cameo

Streaming: TheSoul Publishing Shows to Air on FreeTV

Olympusat's FreeTV is expanding its streaming offerings by adding seven offerings from TheSoul Publishing. The deal includes six of TheSoul's most popular programs, including Bright Side, Slick Slime Sam, 5-Minute Crafts, TeenVee, La La Life, and 123 GO! As well, TheSoul's Spanish language channel Genial will be included on the FreeTV network. FreeTV is Olympusat’s … [Read more...] about Streaming: TheSoul Publishing Shows to Air on FreeTV

Analysis: Florida’s Policies Will Impact Licensing

By Gary Symons TLL Editor in Chief Many citizens in Western democracies have been alarmed by the way various governments have cracked down on free speech—not just for individuals, but for companies and media organizations. The trend is particularly alarming for Western brands working in countries like China, where any criticism of government policy can result in harsh … [Read more...] about Analysis: Florida’s Policies Will Impact Licensing

Analysis: US Government Defines Copyright Protection for AI-Created Works

By Gary Symons TLL Editor in Chief The US Copyright Office says works created with the help of artificial intelligence may be copyrighted, in a policy with major implications for the licensing industry.  From now on, all copyright applicants are legally required to disclose when their work includes AI-generated material. As well, any previously filed application that … [Read more...] about Analysis: US Government Defines Copyright Protection for AI-Created Works

Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

Paramount Creates Global E-Commerce Platform For All Of Its Brands

By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands

Sesame Street Expands Efforts to Support Ukrainian Children Through New Broadcast

By Allison Watkinson TLL ReporterSesame Workshop has partnered with 1+1 Media Group and its broadcaster PLUSPLUS to bring new Sesame Street content to Ukrainian children.The new animated video segments are designed to teach math, science, social-emotional skills, and health and safety lessons to young children.“As we mark one year since this crisis began in Ukraine, early … [Read more...] about Sesame Street Expands Efforts to Support Ukrainian Children Through New Broadcast