By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of competitive esports events for the popular video game, EA Sports Madden NFL 22. The game is developed by Electronic Arts, a global leader in … [Read more...] about Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
Video Games and Software
Cuphead on a Roll With New Show, Agents, and Merch Deals
The gaming franchise Cuphead is having a breakout year in the licensing space, and has now announced new deals in its rapidly expanding portfolio. The game has already inspired the hit series The Cuphead Show, which will be dropping new episodes in August. Now, the game from Studio MDHR is working with its licensing and entertainment partner King Features on a wide range of … [Read more...] about Cuphead on a Roll With New Show, Agents, and Merch Deals
Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed at a new line of dolls called My Avastars (seen in above photo), scheduled for release in October through major retailers like Walmart, Target and Macy's. The case is among the first examples of … [Read more...] about Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
Spin Master’s Bakugan Enters the Metaverse Through Roblox
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox
MGM’s Vikings Invade Digital Gaming With NetEase Deal
By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content and themed events related to season 1 of the Vikings, allowing players to experience the journey of central character Ragnar Lothbrok. “The Vikings franchise has … [Read more...] about MGM’s Vikings Invade Digital Gaming With NetEase Deal
Video Game Licensing: EA Sports Signs New Partnership With LaLiga
By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA SPORTS FC and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all … [Read more...] about Video Game Licensing: EA Sports Signs New Partnership With LaLiga
Feature Report: Is There a Future for NFTs After Market Meltdown?
By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear Market Screaming Therapy Group on Twitter and the communication app Telegram, where holders of Goblintown Ethereum NFTs (as= in the photo above) have gathered to post groans, howls, sobbing, … [Read more...] about Feature Report: Is There a Future for NFTs After Market Meltdown?
IMG Signs Agency Agreement With Gaming Giant Ubisoft
IMG continued its hot streak in July, announcing it has been named the exclusive licensing agency for Ubisoft franchises Assassin's Creed and Rainbow Six Siege in Europe and Asia. Just last week, TLL reported IMG had signed a mammoth contract with Lionsgate Studios, currently considered the sixth largest film studio in the world by revenue. Now, IMG VP of Licensing Mickael … [Read more...] about IMG Signs Agency Agreement With Gaming Giant Ubisoft
NFT Backlash Continues As Mojang Bans the Tech from Minecraft
By Gary Symons TLL Editor in Chief Minecraft, one of the world's most popular games and metaverse platforms, has banned the use of non-fungible tokens (NFTs). The move is part of a much wider backlash against NFTs in the gaming community, but the ban from Minecraft is particularly damaging given the platform's importance in the development of the metaverse. The policy was … [Read more...] about NFT Backlash Continues As Mojang Bans the Tech from Minecraft
Experiential Licensing: Angry Birds Staging First-Ever Live Show
Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile … [Read more...] about Experiential Licensing: Angry Birds Staging First-Ever Live Show