By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed at a new line of dolls called My Avastars (seen in above photo), scheduled for release in October through major retailers like Walmart, Target and Macy's. The case is among the first examples of … [Read more...] about Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
Video Games and Software
Spin Master’s Bakugan Enters the Metaverse Through Roblox
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox
MGM’s Vikings Invade Digital Gaming With NetEase Deal
By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content and themed events related to season 1 of the Vikings, allowing players to experience the journey of central character Ragnar Lothbrok. “The Vikings franchise has … [Read more...] about MGM’s Vikings Invade Digital Gaming With NetEase Deal
Video Game Licensing: EA Sports Signs New Partnership With LaLiga
By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA SPORTS FC and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all … [Read more...] about Video Game Licensing: EA Sports Signs New Partnership With LaLiga
Feature Report: Is There a Future for NFTs After Market Meltdown?
By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear Market Screaming Therapy Group on Twitter and the communication app Telegram, where holders of Goblintown Ethereum NFTs (as= in the photo above) have gathered to post groans, howls, sobbing, … [Read more...] about Feature Report: Is There a Future for NFTs After Market Meltdown?
IMG Signs Agency Agreement With Gaming Giant Ubisoft
IMG continued its hot streak in July, announcing it has been named the exclusive licensing agency for Ubisoft franchises Assassin's Creed and Rainbow Six Siege in Europe and Asia. Just last week, TLL reported IMG had signed a mammoth contract with Lionsgate Studios, currently considered the sixth largest film studio in the world by revenue. Now, IMG VP of Licensing Mickael … [Read more...] about IMG Signs Agency Agreement With Gaming Giant Ubisoft
NFT Backlash Continues As Mojang Bans the Tech from Minecraft
By Gary Symons TLL Editor in Chief Minecraft, one of the world's most popular games and metaverse platforms, has banned the use of non-fungible tokens (NFTs). The move is part of a much wider backlash against NFTs in the gaming community, but the ban from Minecraft is particularly damaging given the platform's importance in the development of the metaverse. The policy was … [Read more...] about NFT Backlash Continues As Mojang Bans the Tech from Minecraft
Experiential Licensing: Angry Birds Staging First-Ever Live Show
Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile … [Read more...] about Experiential Licensing: Angry Birds Staging First-Ever Live Show
Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer Scopely will be tasked with creating new products and licensing opportunities as Mattel's new global head of digital gaming. In that role, DeLaet's primary reponsibility will … [Read more...] about Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Jazwares officially said, "Pikachu! I choose you!" this week, as the innovative toyco unveiled its new Squishmallows x Pokèmon collection at San Diego Comic-Con. The plush collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise. “Joining forces with Pokémon to … [Read more...] about Squishmallows Unveils Pokemon Plush at San Diego Comic-Con