By Allison Watkinson TLL Reporter The Tetris Company is launching an extensive lineup of licensing collaborations, partnerships and events for World Tetris Day and the brand's 40th anniversary. The official World Tetris Day celebrations will include a wide range of crossovers across multiple market categories such as gaming, toys, fashion, technology, art and lifestyle. “The … [Read more...] about Tetris Celebrates 40 Years with Expansive Licensing Program
Video Games
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
New Series Based on Angry Birds to Air on Amazon MGM Studios
By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative
Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
By Gary Symons TLL Editor in Chief MGM is a staple at Licensing Expo, thanks to its rich catalog of films and series, and a powerful licensing program. But this year Expo attendees will see a major change to the booth. This is the first year that Amazon MGM Studios, created by the recent merger, will be exhibiting at Licensing Expo as a joint licensing division. With the two … [Read more...] about Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
Amazon MGM Studios Unveils Extensive Fallout Licensing Program
By Allison Watkinson TLL Reporter Amazon MGM Studios has launched an extensive licensing program for its upcoming post-apocalyptic Fallout series. The Fallout licensing program currently includes 15 partners across a wide range of product categories such as apparel, accessories, collectibles, beverages and more. In addition, the company is launching a dedicated Amazon … [Read more...] about Amazon MGM Studios Unveils Extensive Fallout Licensing Program
Rovio Launches First Angry Birds Games for Legends of Learning Platform
By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform
Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment
By Allison Watkinson TLL Reporter Falcon’s Beyond Global has announced a new collaboration with Tanseisha Co. to develop new themed entertainment experiences in Japan.“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Falcon’s Beyond Global CEO, Cecil D. Magpuri. “Tanseisha has a wealth of strong … [Read more...] about Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment
Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
By Allison Watkinson TLL Reporter In collaboration with SEGA of America and ATLUS, Gyu-Kaku Japanese BBQ is hosting a Persona 5 Tactica licensing promotion at participating restaurant locations.Gyu-Kaku Japanese BBQ is a global restaurant chain that serves freshly prepared meats and other food that is cooked on a table-top smokeless grill.The in-store licensing promotion will … [Read more...] about Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
Devsisters Announces Release Dates For CookieRun Web-Series
By Allison WatkinsonTLL ReporterDevsisters is soon releasing a web series called Last Cookie Standing, based on its CookieRun: Kingdom mobile game.Devsisters is an international gaming company that is best-known for its flagship mobile game franchise CookieRun. Based in South Korea, Devsisters currently has offices in Japan, Taiwan, Germany, and the U.S.“Last Cookie Standing is … [Read more...] about Devsisters Announces Release Dates For CookieRun Web-Series