By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
Handbags
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9 Story Brands, which is the consumer products and brand management division of 9 Story Media Group. 9 Story Brands is known for building international … [Read more...] about 9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
Concept One Signs Deal For New Balance Branded Bags And Luggage
The New York-based Concept One Accessories has inked an exclusive distribution agreement with New Balance for bags and luggage in the US. Concept One is an international distributor with offices in New York, Mexico and China along with a partnership in Canada and a London-based design studio. The distribution agreement with Grown Up Licenses of Hong Kong covers New Balance … [Read more...] about Concept One Signs Deal For New Balance Branded Bags And Luggage
TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products will see new merchandise debut at retail in Summer 2022. Performance Media Industries (PMI) has a business strategy based on cementing licensing agreements … [Read more...] about TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
Loungefly Launches New Disney-themed Backpack Collection
Funko's lifestyle brand Loungefly announced its November Beauty and the Beast and Cinderella-inspired collections, continuing the brand’s monthly Disney Castle and Disney Villains Scenes Series. The latest November drops include signature mini backpacks (MSRP: $80), a crossbody bag (MSRP: $65) and wallets (MSRP: $40), all available on Loungefly.com. “Transforming classic … [Read more...] about Loungefly Launches New Disney-themed Backpack Collection
Travel + Leisure Hits The Road With New Licensing Deals
The leading travel brand Travel + Leisure is building out its portfolio with two key licensing deals. The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts, the company says. Travel + Leisure Group has signed a licensing agreement with Sobel Westex to produce an … [Read more...] about Travel + Leisure Hits The Road With New Licensing Deals
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
Travel + Leisure Group Launches Brand Licensing Business
The iconic Travel + Leisure magazine—a must read for travel junkies everywhere—is launching a new brand licensing business creating premium consumer products that leverage the globally known brand. The new venture will be operated by the Travel + Leisure Group, a newly established business line under Travel + Leisure Co., formerly known as Wyndham Destinations. “Travel + … [Read more...] about Travel + Leisure Group Launches Brand Licensing Business