The Licensing Letter

Jewelry & Watches

Sports Licensing: UFC Partners With Timex For Tough Timepieces

Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces

ZAG Partners On Miraculous-Branded Kids’ Watches

The Animation Studio Signs Global Deal With Swatch Subsidiary Flik Flak ZAG has been on a global licensing tear with its global hit Miraculous, and now the popular toon will grace kids' watches around the world in a deal with Swatch subsidiary Flik Flak. ZAG says it has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Flik Flak for a … [Read more...] about ZAG Partners On Miraculous-Branded Kids’ Watches

Gucci and Crunchyroll Collaborate on Bananya Collection

In collaboration with Crunchyroll, the global anime streaming brand, Gucci is launching a selection of special items featuring characters from Bananya, an original Japanese anime series about the lives of tiny playful cats who live in bananas. “Anime is a pop culture mainstay and our new collection with Gucci celebrating the eternally adorable Bananya is just another example of … [Read more...] about Gucci and Crunchyroll Collaborate on Bananya Collection

Nike Repeats As Top Apparel Brand In Tough Year

By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world's most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That's according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past … [Read more...] about Nike Repeats As Top Apparel Brand In Tough Year

New Brands From ‘Jeweler To The Stars’ Martin Katz

Even if you don't know the name Martin Katz, it's almost certain you've seen his work, as the designer has for more than 25 years bejeweled A-List celebrities on the Hollywood red carpet, including Sharon Stone, Angelina Jolie, Sandra Bullock, Kim Kardashian, Kylie Jenner, Gigi Hadid and Nicole Kidman. The famous jeweler and philanthropist Martin Katz has redefined luxury … [Read more...] about New Brands From ‘Jeweler To The Stars’ Martin Katz

Patricia Nash Designs Appoints Evolution As Licensing Agency

Patricia Nash Designs, a designer brand of leather handbags, jewelry, and accessories, has appointed Evolution USA as the licensing and brand management agency for relevant category extensions. Evolution is being tasked with developing and managing a full-scale licensing program including identifying retail and licensee partnerships with initial focus on the North American … [Read more...] about Patricia Nash Designs Appoints Evolution As Licensing Agency

Retail Sales of Licensed Wearables Up in Every Territory in 2015

By Glenn S. Demby, Esq. Worldwide retail sales of apparel/accessories/footwear tied to licensed properties were up a robust 3.9% at just below $66.1 billion in 2015. Wearables is a bellwether of overall licensing business due not only to its size, but because it provides an outlet for so many of the industry's most important property types including fashion, … [Read more...] about Retail Sales of Licensed Wearables Up in Every Territory in 2015