By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
Apparel
Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection
By Allison Watkinson TLL Reporter The global lifestyle brand Blvck has partnered with Epic Games’ Fortnite for a licensed collection of apparel and accessories. The licensed capsule collection features a monochromatic color palette with characters and references from the Fortnite game. Fortnite is an online game platform created by the video game and software … [Read more...] about Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection
Interparfums Signs 15-Year Fragrance Agreement With Lacoste
By Allison Watkinson TLL Reporter Interparfums SA has signed a fifteen-year global licensing agreement with Lacoste to be the sports brands' exclusive cosmetics developer. Interparfums SA is a majority-owned subsidiary of the international cosmetics and fragrance company, Inter Parfums, Inc. The company develops, manufactures and distributes products as the exclusive … [Read more...] about Interparfums Signs 15-Year Fragrance Agreement With Lacoste
Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval
But H&M Says It Followed "Proper Approval Procedures By Gary Symons TLL Editor in Chief Talk about a licensing nightmare! Canadian pop superstar Justin Bieber just made global headlines, going on Instagram and trashing H&M for allegedly using his face and lyrics on a line of apparel. The collection features items including a sweatshirt, a canvas bag and a … [Read more...] about Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval
Prada Appoints New Leadership As Part of Succession Plan
By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan
Designer Ellie Whittaker Secure D2R Deal with Best&Less
By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less
Pretty Green Turns Out Rockin’ Fashions for Subbuteo
By Allison Watkinson TLL Reporter The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range. The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the … [Read more...] about Pretty Green Turns Out Rockin’ Fashions for Subbuteo
Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
Four Seasons To Design Fine Feathered Fashion For Angry Birds
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds
Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
By Allison Watkinson TLL Reporter Bjørn Gulden will take on the position of CEO at adidas and will serve on the company's Executive Board beginning Jan. 1. The current CEO of Adidas AG, Kasper Rorsted, and the Supervisory Board mutually agreed that he would step down as CEO and leave the company on Nov. 11, 2022. “We would like to thank Kasper Rorsted for his major … [Read more...] about Who’s News: Adidas Appoints Bjørn Gulden as its New CEO