LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time. Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from … [Read more...] about Minions Party Down With Line Friends In New Collaboration
Apparel
Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
Fashion Brands Investigated in France Over Forced Labor in China
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs in the Xinjiang region of China. On the other side of that dilemma is China's reaction, as the central government has punished several Western fashion … [Read more...] about Fashion Brands Investigated in France Over Forced Labor in China
Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Spyder is one of the most successful sportswear brands in the world, to the extent that it's hard to spend five minutes on a ski hill without seeing dozens of people sporting the distinctive Spyder logo. But the brand's owner Authentic Brands Group believes more can be done to help Spyder grow as a brand around the world. For that reason, ABG says it is transitioning the core … [Read more...] about Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
Adidas, Delta Galil Partner on Underwear Collection
Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas' Badge of Sport and Originals labels. The collection is due for release in 2022 throughout the APAC, EMEA, Europe and Latin American regions, while the collection for women will also be … [Read more...] about Adidas, Delta Galil Partner on Underwear Collection
MeUndies Is Rocking Some Rolling Stones Imagery
The apparel brand MeUndies is bringing some classic rock to its collection of underwear, sleepwear and loungewear, licensing the famous Rolling Stones lips and tongue logo for products aimed at its community of loyal Gen Z and millennial customers. The logo may well be the most famous in the world for any musical act, and was designed originally by artist John Pasche to adorn … [Read more...] about MeUndies Is Rocking Some Rolling Stones Imagery