Billboard and Hot Topic Join Forces to Launch Collection of 50 Standout Tee Shirts Inspired by Pop Culture & Music Hot Topic, the ultimate retail destination for music fans, has tapped Billboard, renowned music authority, to launch a limited-edition collection inspired by past, present and future iterations of music culture. Billboard is a global music media brand, … [Read more...] about Billboard Looks For a Hit With Branded T-Shirts
Apparel
Artist Maureen Claffy Signs With 2020Brands
2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul. “Her work pairs reverence for what spiritually connects us—family, love—with a commitment to rich color and vivid form,” said Kristin Edstrom of 2020 Brands. “Blending watercolor, fluid acrylic, colored … [Read more...] about Artist Maureen Claffy Signs With 2020Brands
Care Bears Get Busy With Licensing Deals
The venerable Care Bears and brand owner Cloudco Entertainment have dived deep into the licensing pool and come up with a wide slate of deals in the apparel sector. Cloudco says it has signed a number of new partnership agreements in the apparel category. They include Bentex for kids apparel and swimwear; Centric for kids and adult sleepwear and hosiery; Freeze for adult … [Read more...] about Care Bears Get Busy With Licensing Deals
Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
The venerable comic strip Peanuts and the eco-lifestyle brand Vayyu have jointly launched a new licensed apparel collection to mark Earth Day. In a deal secured by WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, Peanuts Worldwide has licensed its popular cast of characters, including Charlie Brown and Snoopy, to create apparel with … [Read more...] about Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
Nike Loses Kobe Bryant License As Talks Fail
The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless something changes, that could end the long-established relationship between Bryant and Nike. Potentially, Bryant’s estate could also partner with an outside … [Read more...] about Nike Loses Kobe Bryant License As Talks Fail
Jazwares Pens Multi-Year Marvel Deal For Costumes
Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
The international fashion company Zara has launched a clothing line based on Mattel's Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below. "Barbie's newest collaboration with … [Read more...] about Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
Uninterrupted Partners With Jackie Robinson Foundation For Product Drop
The company founded by NBA star LeBron James and his best buddy Maverick 'Mav' Carter is now partnering with The Jackie Robinson Foundation (JRF) "with an impactful product drop this month in honor of Jackie Robinson Day," which took place April 15. The SpringHill Company and specifically its subsidiary UNINTERRUPTED were founded by James and Carter in June 2020, supported by … [Read more...] about Uninterrupted Partners With Jackie Robinson Foundation For Product Drop
Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Nike Repeats As Top Apparel Brand In Tough Year
By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world's most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That's according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past … [Read more...] about Nike Repeats As Top Apparel Brand In Tough Year