As part of the expansion of its newly developed Baby, Children’s Wear and Accessories division, Poetic Brands has been signed by Moonbug Entertainment to create a range of children’s apparel based on the beloved brand My Magic Pet Morphle. The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA (Europe, Middle East and … [Read more...] about Poetic Brands Partners With Moonbug On ‘My Magic Pet Morphle’
Apparel
Erve and Psyonix Launch Rocket League Apparel Line
Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line
Teddy Fresh Launches Cute Collab With Care Bears
LA-based luxury streetwear brand Teddy Fresh has announced the online release of their Teddy Fresh x Care Bears collection on January 21, elevating the Teddy Fresh brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980’s Care Bears animated series, the collection aims to evoke the nostalgia, creativity … [Read more...] about Teddy Fresh Launches Cute Collab With Care Bears
Global Icons Named Licensing Agent for Betty Boop
The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters. Betty Boop was created in 1930 by Max Fleisher for his Talkartoons series of cartoons, which premiered in 1930 as the first animated … [Read more...] about Global Icons Named Licensing Agent for Betty Boop
Poetic Brands Gets Artsy With Britain’s National Gallery
In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery
Unilever Fashion Deal Says We All Scream For Ice Cream
Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring a selection of Unilever's ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. The flavors are unique to Australasia and well known throughout Australia. The deal brokered by Asembl comes … [Read more...] about Unilever Fashion Deal Says We All Scream For Ice Cream
Gucci and The North Face Go Hiking In Style
You don't usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you're going out hiking, you might as well look fabulous doing it! The … [Read more...] about Gucci and The North Face Go Hiking In Style
Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her innovative work after founding Aries Design Management that made her a force to be reckoned with in the licensing business. Manton's idea was to link up top designers directly … [Read more...] about Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
VF Corp. Completes Acquisition of Supreme
Two giants of the global shoe industry have merged, as VF Corp. announced it has completed its acquisition of long-time partner firm Supreme, a streetwear company that has collaborated with VF on its North Face, Vans, Timberland and Dickies brands. Supreme, a private company, will now become a wholly-owned subsidiary of VF in what the company calls a "$1 billion global … [Read more...] about VF Corp. Completes Acquisition of Supreme
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment