HanesBrands agreed to acquire Knights Apparel, a leading seller of licensed collegiate logo apparel, from affiliates of Merit Capital Partners. Knights sells apparel representing 400 of the largest U.S. colleges and universities, primarily to mass merchant retailers. The company complements Hanes’ Gear for Sports division, which is a leading seller of licensed collegiate … [Read more...] about Knights Joins Hanes
Apparel
“Cinderella” Tie-In Campaigns Targets Women of All Generations
Women apparently never outgrow the desire to feel like a princess. At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi-generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13. JCP created a commercial specifically for the Feb. 22 Academy Awards telecast showing a woman in several JCP … [Read more...] about “Cinderella” Tie-In Campaigns Targets Women of All Generations
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Cherokee’s Reliance
Cherokee Global Brands is developing an apparel and accessories brand for India’s Reliance Retail Limited, a subsidiary of Reliance Industries. The two hope to roll the brand out globally following the Indian introduction. … [Read more...] about Cherokee’s Reliance
Celebrity Business Models
It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities: Shakira co-developed six baby toys that Mattel’s Fisher-Price is manufacturing and marketing. She is also producing a related web series for mothers. Meanwhile, Beyoncé, … [Read more...] about Celebrity Business Models