Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Apparel
Cherokee’s Reliance
Cherokee Global Brands is developing an apparel and accessories brand for India’s Reliance Retail Limited, a subsidiary of Reliance Industries. The two hope to roll the brand out globally following the Indian introduction. … [Read more...] about Cherokee’s Reliance
Celebrity Business Models
It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities: Shakira co-developed six baby toys that Mattel’s Fisher-Price is manufacturing and marketing. She is also producing a related web series for mothers. Meanwhile, Beyoncé, … [Read more...] about Celebrity Business Models