By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection
Apparel
Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and Canada."At … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
FUBU Brings Fashion Sense to Scrubs for Health Workers
By Gary Symons TLL Editor in Chief The design house FUBU is putting the cool into workplace fashion with a new line of scrubs and workwear from licensee Green Town. The new collection is designed to be comfortable and durable, yet fashionable, with the line set for release in August. FUBU says the clothing will include the latest innovative, breathable fabrications with … [Read more...] about FUBU Brings Fashion Sense to Scrubs for Health Workers
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
By Gary Symons TLL Editor in Chief The upcoming Barbie movie is testimony to the star power of toy brand Barbie, but it was designer Bob Mackie who made Barbie a star in the first place. That's the argument of Hollywood Reporter, the venerable film industry publication, which said in a recent article that the legendary American designer was a primary reason for the brand's … [Read more...] about Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
Royal Horticultural Society Licenses Threadbare Apparel Collection
The first range—designed for women—will launch in time for RHS Flower Show Tatton Park in July By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has announced the appointment of Threadbare, a family-run fashion house, to produce a range of apparel. The new lines will include apparel collections for women, men, children and—in a first for the … [Read more...] about Royal Horticultural Society Licenses Threadbare Apparel Collection
NBA Teams Up With My Hero Academia for Apparel Line
By Gary Symons TLL Editor in Chief The National Basketball Association is putting out a new apparel collection with My Hero Academia, produced by HYPERFLY. My Hero Academia is a Japanese anime series based on a manga series by Kohei Horikoshi. It is set in a world where about 80 percent of the population has a superpowered Quirk. Heroes protect people and society from … [Read more...] about NBA Teams Up With My Hero Academia for Apparel Line
Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride
By Allison WatkinsonTLL ReporterMichele Marie PR has released information on several limited-edition fashion collections and charitable collaborations for LGBTQ+ Pride Month.The limited-edition Pride Month collaborations include collections from Baggallini, Haverhill, Skull & Bones, Made by Mary, Modern Picnic, pītusa, and Sarah O. Jewelry Baggallini has partnered with the … [Read more...] about Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride
Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection
By Allison WatkinsonTLL ReporterFunko's Loungefly brand has partnered with Lucasfilm for a new apparel and accessories collection for the Star Wars brand.Loungefly is pop-culture fashion lifestyle brand that designs products that are inspired by entertainment IPs and professional sports teams. Since Loungefly was acquired by Funko in 2017, the brand has expanded to include the … [Read more...] about Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection