By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection
Fashion
Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and Canada."At … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand
Concept One Releasing Magical Harry Potter Backpacks
TLL Staff Concept One Accessories will be releasing a line of backpacks, perfect for carrying your wand and other school supplies, for LA retailer Fred Segal. The new line of backpacks are being produced in partnership with Warner Bros. Discovery Global Consumer Products for release on Aug. 15, 2023. The line features a range of cross body and mini backpacks designed to give … [Read more...] about Concept One Releasing Magical Harry Potter Backpacks
Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
Authentic Brands Group Secures the Future of Rockport Footwear
By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear
FUBU Brings Fashion Sense to Scrubs for Health Workers
By Gary Symons TLL Editor in Chief The design house FUBU is putting the cool into workplace fashion with a new line of scrubs and workwear from licensee Green Town. The new collection is designed to be comfortable and durable, yet fashionable, with the line set for release in August. FUBU says the clothing will include the latest innovative, breathable fabrications with … [Read more...] about FUBU Brings Fashion Sense to Scrubs for Health Workers
Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
By Gary Symons TLL Editor in Chief The upcoming Barbie movie is testimony to the star power of toy brand Barbie, but it was designer Bob Mackie who made Barbie a star in the first place. That's the argument of Hollywood Reporter, the venerable film industry publication, which said in a recent article that the legendary American designer was a primary reason for the brand's … [Read more...] about Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
Jewel Appointed Exclusive Licensing Agent for SCOUT
By Gary Symons TLL Editor in Chief Jewel has been named the exclusive licensing agent for SCOUT. SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, and is known for designing stylish tote bags for women. “We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman … [Read more...] about Jewel Appointed Exclusive Licensing Agent for SCOUT