The Licensing Letter

Fashion

Reebok Launches Playful Sesame Street Fashion

By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion

Crocs and Haribo Team Up for Goldbear Gummy Clogs

By Allison Watkinson TLL Reporter Crocs and Haribo have teamed up to launch a limited-edition footwear collaboration inspired by the Goldbears gummy brand. The licensed candy collaboration includes a new co-branded Crocs' Classic Clog design and exclusive Goldbear's Jibbitz charms. "At Crocs, we're all about embracing the unexpected," said Crocs VP, Matias Infante. … [Read more...] about Crocs and Haribo Team Up for Goldbear Gummy Clogs

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics

By Allison Watkinson TLL Reporter Hard Candy has partnered with Girl Scouts of the USA to launch a limited-edition Girl Scout Cookies beauty collection. The licensed collection includes 20 affordably-priced, cruelty-free products that feature scents, colors and shapes inspired by Thin Mints, Coconut Caramel and Trefoil cookies. "With this collection, we've baked up the … [Read more...] about Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics

Pacsun and Rare Impact Fund Launch Charitable Fashion

By Allison Watkinson TLL Reporter Pacsun is launching a second licensed fashion collaboration with Selena Gomez's Rare Impact Fund for a Spring 2025 Rare DNM Edit collection. The licensed collection features a range of new and reissued denim apparel and accessories for both men and women. Inspired by styles from the late 1990s and early 2000s, the range includes … [Read more...] about Pacsun and Rare Impact Fund Launch Charitable Fashion

Authentic Brands Grants License to Outdoor Collective for Spyder Apparel

By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel

Alice + Olivia Debuts Shakespeare Fashion Collection

By Allison Watkinson TLL Reporter The Royal Shakespeare Company has partnered with Alice + Olivia for a licensed apparel collection inspired by Shakespeare's literary works. The collection includes a wide range of items such as velvet party dresses, lace bodysuits, tweed skirt-and-blazer sets, denim jackets, leggings, corsets, a full-skirted dress, ball gowns and … [Read more...] about Alice + Olivia Debuts Shakespeare Fashion Collection

Timex Group and Aston Martin Launch Exclusive Jewelry Collection

By Allison Watkinson TLL Reporter Timex Group has signed a partnership with Aston Martin for licensed jewelry and watches inspired by the luxury automotive brand. Under the terms of the licensing agreement, Timex Group will design, manufacture and distribute products for the Aston Martin brand and the Aston Martin Aramco Formula One team. "Starting this new license … [Read more...] about Timex Group and Aston Martin Launch Exclusive Jewelry Collection

Swizzels and Cambridge Satchel Debut Love Hearts Accessories

By Allison Watkinson TLL Reporter Swizzels and Cambridge Satchel are partnering for a collection of accessories and purses inspired by the Love Hearts brand. The licensing agreement with Cambridge Satchel was brokered by the Blonde Sheep Licensing agency on behalf of Swizzel's Love Hearts. Launching in time for Valentine’s Day, the Love Hearts x Cambridge Satchel … [Read more...] about Swizzels and Cambridge Satchel Debut Love Hearts Accessories