By Allison Watkinson TLL Reporter Author Suzy Karadsheh and Anthropologie are launching a collaborative homewares collection based on The Mediterranean Dish culinary brand. Designed for spring entertaining, the co-branded collection features 36 products that combine Anthropologie's signature aesthetic with The Mediterranean Dish's affinity for rich textures and flavors. The … [Read more...] about Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
Lifestyle
WeightWatchers Names LMCA as its North American Licensing Agent
By Allison Watkinson TLL Reporter WeightWatchers has appointed LMCA to expand its consumer products footprint across North America with new licensing partnerships. As WeightWatcher's licensing representative, LMCA will seek new partners for the brand across several product categories. These categories will span a range of health-focused food, beverage and lifestyle … [Read more...] about WeightWatchers Names LMCA as its North American Licensing Agent
Purple Selects Brandgenuity for Licensing Program
By Allison Watkinson TLL Reporter Purple Innovation has signed Brandgenuity as its exclusive licensing agency to develop and execute a global consumer products program. Known for its proprietary GelFlex Grid, Purple Innovation is a sleep wellness company that provides support, pressure relief and temperature regulation to deliver deep, restorative rest. Since its … [Read more...] about Purple Selects Brandgenuity for Licensing Program
Panini America Lands Agreement With Football Phenom Travis Hunter
By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter
Kate Spade New York and Target Develop Lifestyle Collection
By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home … [Read more...] about Kate Spade New York and Target Develop Lifestyle Collection
The RHS and Sophie Allport Announce Chelsea Flower Show Collection
By Allison Watkinson TLL Reporter The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event. The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands' ongoing licensing partnership. This year’s product range has expanded to include … [Read more...] about The RHS and Sophie Allport Announce Chelsea Flower Show Collection
MoMA Appoints IMG to Expand Global Licensing Program
By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. "Through the excellence of its collections and … [Read more...] about MoMA Appoints IMG to Expand Global Licensing Program
J.M. Smucker Fetches Playful Partnership with Pets + People
By Allison Watkinson TLL Reporter J.M. Smucker Co. and Pets + People have partnered to develop licensed pet toys for several well-known brands from J.M. Smucker's portfolio. The brands included in the licensing agreement are Milk-Bone, Jif and Meow Mix. "We are excited to marry the innovative approach Pets + People brings to the pet toy category with our iconic … [Read more...] about J.M. Smucker Fetches Playful Partnership with Pets + People
Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
By Allison Watkinson TLL Reporter Konami Cross Media has announced several new licensing agreements for the Yu-Gi-Oh! franchise across France and continental Europe. The effort, led by Francoise Bouvet of MJA Licensing, serving as the sub-agent for Yu-Gi-Oh! in France, is headlined by deals with the leading French manufacturer Plastoys, and Paris-based Kettei Art, which … [Read more...] about Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
Dollar General and Dolly Parton Launch Spring Home Collection
By Allison Watkinson TLL Reporter Dollar General has launched a new licensed home goods collection in partnership with global country superstar Dolly Parton. Following the successful release of the company's first Dolly Parton product line last July, the latest collection offers a variety of kitchen and houseware products for spring. Available beginning on March 1, … [Read more...] about Dollar General and Dolly Parton Launch Spring Home Collection