CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Collectibles
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
The adoption of NFT collectibles has been one of the hottest trends in licensing this year, and now two major children's brands have launched their own programs. Dr. Seuss Enterprises and Feisty Pets announced they have entered into partnerships for non-fungible token (NFT) collectible programs. Dr. Seuss says it has partnered with Dapper Labs, the company behind … [Read more...] about Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
Brown & Friends Appearing in Starbucks For The Holidays
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & … [Read more...] about Brown & Friends Appearing in Starbucks For The Holidays
Sustainability in Licensing: Funko Adopts Product Recycling Program
By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture consumer products company Funko has announced it is the newest partner with How2Recycle. How2Recycle is a standardized labeling … [Read more...] about Sustainability in Licensing: Funko Adopts Product Recycling Program
Collectibles: Panini Scores With Extension of Premier League Contract
The Premier League announced it has granted a multiyear collectibles licensing extension to its partner Panini. The Premier League is, as the name suggests, the top level for football (aka soccer) in the United Kingdom, and serves a rabid fanbase in the nation where football was first developed and popularized. “We are proud to be awarded the most prestigious license in the UK, … [Read more...] about Collectibles: Panini Scores With Extension of Premier League Contract
eBay Partners With MINT Collective on Collectibles Event
The MINT Collective, a first-of-its-kind event uniting sports collectors, professionals, and investors, announced today that global commerce leader eBay has joined as an exclusive partner and the event’s presenting sponsor. Nicole Colombo, General Manager of Collectibles and Trading Cards at eBay, will also join the event’s speaker series to discuss the significant growth of … [Read more...] about eBay Partners With MINT Collective on Collectibles Event