Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch
Gifts/Novelties
Fanattik Adds Magic to Collection in Hasbro Partnership
Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership
King Features Launches Cuphead Licensing Blitz
Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz
Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal
New Collectible Action Figures Designed As If They Were Released In 1978 The holiday may be six months away, but fans of the classic horror film “Halloween” will have the opportunity to travel back to an alternate autumn of 1978 thanks to a new line of authentically designed, retro-inspired action figures from Fright-Rags and Plastic Meatball based on John Carpenter’s original … [Read more...] about Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal
Jazwares Pens Multi-Year Marvel Deal For Costumes
Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes
UK’s National Gallery Company In New Collab With Kangaru Toys
The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program. Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will … [Read more...] about UK’s National Gallery Company In New Collab With Kangaru Toys
Paris Olympics Releases Calls for Interest in Licensing Program
Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee's Chief Commercial Officer, Marlene Masure, says … [Read more...] about Paris Olympics Releases Calls for Interest in Licensing Program
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary
Brands Taking A Deep Dive Into NFT Market
By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens, or NFTs. Some of the examples include DC Comics, Dark Horse Comics, Funko, and the collectible giant Topps Company, which has been into NFTs for close … [Read more...] about Brands Taking A Deep Dive Into NFT Market
Topps Releases the Monster of All NFTs
Collectibles Leader Topps Digital Issuing Godzilla NFT Collectibles on March 31 If you've been reading a lot about NFTs and were wondering when it would hit the world of licensing ... it already has, as collectibles firm Topps Digital continues to introduce exciting new products on the WAX Blockchain. Tomorrow, on March 31, Topps will conintue to build on its reputation as … [Read more...] about Topps Releases the Monster of All NFTs