In time for the upcoming Godzilla vs. Kong film this year, San Francisco-based Super 7 is teaming up with the Toho Company to introduce Godzilla to its world of ReAction figures and other products. Founded in 2001, Super7 is a premier pop-culture design house and producer of toys, apparel and collectibles. Led by designer Brian Flynn, Super has harnessed the graphics, … [Read more...] about Super 7 Teams With Toho For Godzilla Figures
Gifts/Novelties
UFC Names Panini America Exclusive Collectible Global Trading Card Partner
UFC, the world’s premier mixed martial arts organization, has entered into a new, multi-year licensing agreement with Panini America, the world’s largest licensed sports and entertainment collectibles company. The partnership, negotiated by IMG, grants Panini America the rights to become UFC’s official and exclusive collectible trading card partner. “We are thrilled to welcome … [Read more...] about UFC Names Panini America Exclusive Collectible Global Trading Card Partner
Funko Opens Virtual, COVID-Safe Showroom
It's been a difficult year for B2B marketing teams when virtually every trade show and conference in the world has been canceled due to COVID-19, but Funko has found a way by launching its own "digital showroom." Funko Europe, the pop culture product company, this week opened the doors to its first-ever virtual showroom, featuring more than 400 products for 2021. Normally the … [Read more...] about Funko Opens Virtual, COVID-Safe Showroom
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
New Lego Sets Create Disney-based Art
It's said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who … [Read more...] about New Lego Sets Create Disney-based Art
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020