The Licensing Letter

Infant Products

Brentwood Repping Stride Rite In New Partnership

One of the world's most venerable child's footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it launching a new campaign on behalf of Stride Rite, a shoe brand that is more than a century in the making, and specializing in products for infants, toddlers and … [Read more...] about Brentwood Repping Stride Rite In New Partnership

Big Week For Dr. Seuss: Three New Deals And An Anniversary

You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary

Deal With Cotton On and Douglas Makes Miffy a Happy Bunny

The popular children's brand Miffy, from the line of books by Dick Bruna, is launching new lines of baby apparel and plush toys in collaboration with Cotton On and Douglas. The Australian fashion brand Cotton On will be producing four new lines of baby clothing from newborn up to 24 months, and priced competitively at between $14.99 and $19.99. The well known US plush toy … [Read more...] about Deal With Cotton On and Douglas Makes Miffy a Happy Bunny

Startup’s Sales Soar After Sesame Street Deal

The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal

Special Report: The Future of Hasbro

By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro

Highlights Names M-Zone As North American Agent

The educational toy and literature company Highlights is kicking off its 75th year with the appointment of The-M-Zone as its North American licensing agent. The-M-Zone will pursue licensees and partnerships that will deliver content, product and experiences that engage, delight and foster joyful learning. “Partnering with The-M-Zone comes at an opportune time when children’s … [Read more...] about Highlights Names M-Zone As North American Agent

LEGO Named World’s Most Popular Kids Entertainment Brand

By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5.  The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand

Poetic Brands Launches Baby Line With Brambly Hedge

Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children's books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits … [Read more...] about Poetic Brands Launches Baby Line With Brambly Hedge