The Licensing Letter

Infant Products

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Celebrity Business Models

It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities: Shakira co-developed six baby toys that Mattel’s Fisher-Price is manufacturing and marketing. She is also producing a related web series for mothers. Meanwhile, Beyoncé, … [Read more...] about Celebrity Business Models