By Allison WatkinsonTLL ReporterMANSCAPED has signed an agreement with Sacramento State University's athletics division as the preferred grooming partner for Sac State's sports teams. The promotional collaboration kicks off with this season's Big Sky Conference NCAA Championships with the Sacramento State Hornet's football team."MANSCAPED and Sac State are a perfect pair, in … [Read more...] about MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics
Lifestyle
Heathside Trading Creating Stargate Collectibles With MGM
By Allison Watkinson TLL Reporter In an agreement brokered by Rocket Licensing, Heathside Trading has partnered with MGM to manufacture and distribute licensed collectibles for the Stargate franchise. Heathside Trading Ltd is a UK-based manufacturing and wholesale company that specializes in licensed pop-culture consumer products. The company offers product ranges … [Read more...] about Heathside Trading Creating Stargate Collectibles With MGM
Hunter Price and Crayola Unveil Innovative ImagiPal Collectibles
By Gary Symons TLL Editor in Chief Hunter Price International has unveiled a new product concept which will bring children’s imagination to life through collectible eraser characters. The innovative Crayola ImagiPals will hit UK and European retail markets later this year, inspiring children’s imagination and creativity as they use Crayola ImagiPals to tell stories, … [Read more...] about Hunter Price and Crayola Unveil Innovative ImagiPal Collectibles
Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) and Riley Blake Designs have announced an upcoming co-branded fabric collection called Floral Gardens. Riley Blake Designs is a US-based quilting and sewing manufacturer that produces more than 80 fabric collections per year. The company currently holds licenses for a wide range of lifestyle, … [Read more...] about Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs
Weedmaps and The Freak Brothers Get Lit With In-Episode Licensing Integrations
By Allison WatkinsonTLL ReporterWeedmaps and WTG Enterprises have signed a licensing partnership for in-episode Weedmaps integrations in The Freak Brothers TV series.Founded in 2008, Weedmaps is an online cannabis marketplace that is owned and operated by WM Technology. The Weedmaps marketplace provides consumers with services such as cannabis information, product discovery, … [Read more...] about Weedmaps and The Freak Brothers Get Lit With In-Episode Licensing Integrations
Cronus Global Reps Turbozaurs For Product Licensing at Toy Fair New York
By Allison WatkinsonTLL ReporterCronus Global has been appointed to represent Tale Wind Animation's Turbozaurs series for licensing and brand partnerships in the U.S. and Canada.Cronus Global will be seeking prospective licensing partners for Turbozaurs at Toy Fair New York from Sept.30 to Oct. 3, 2023.Cronus Global is an international brand licensing agency that specializes in … [Read more...] about Cronus Global Reps Turbozaurs For Product Licensing at Toy Fair New York
Candy Club and Crayola Partner on Colorful Candy Collection
By Allison WatkinsonTLL ReporterCandy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.The partnership is intended to expand the two companies product lines to reach new demographics and retail markets. Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale … [Read more...] about Candy Club and Crayola Partner on Colorful Candy Collection
Heathside and Alcon TV Group Partner On Collectibles for The Expanse
By Allison WatkinsonTLL ReporterHeathside Trading Ltd. has secured an agreement with Alcon Television Group to become an authorized licensee for The Expanse sci-fi franchise. Heathside Trading Ltd is a manufacturing and wholesale company that specializes in developing and distributing product ranges based on licensed pop-culture IPs. "So thrilled … [Read more...] about Heathside and Alcon TV Group Partner On Collectibles for The Expanse
Zumba and Crayola Collab On Colors of Kindness Activewear Collection
By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection
Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
By Allison WatkinsonTLL ReporterLegends Recordings and The Brand Liaison have announced an extensive roster of retailers, licensees, brand partners and events for the 50th Anniversary of Hip Hop. The independent record label Legends Recordings is the official licensor of the trademarks and art assets for the 50th Anniversary of Hip Hop brand.The 50th Anniversary of Hip Hop's … [Read more...] about Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off