By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
Lifestyle
Funko and Blockbuster Partner On Retro Video Store Collectibles
By Allison WatkinsonTLL ReporterFunko has partnered with Blockbuster on a nostalgic video store collectibles line called Rewind for its Fun on the Run promotional event. Blockbuster LLC is an American brand that is currently owned by the satellite TV provider, Dish Network. The brand was originally founded in 1985 as a VHS rental store chain called Blockbuster Video.As of 2019, … [Read more...] about Funko and Blockbuster Partner On Retro Video Store Collectibles
The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
By Allison WatkinsonTLL ReporterMitchell & Ness and Legends Recordings are releasing an exclusive NBA jersey collection designed by Tats Cru for the 50th Anniversary of Hip Hop.The partnership for the jersey collection was secured by Legends Recordings exclusive licensing agent for the 50th Anniversary of Hip Hop merchandising program, The Brand Liaison. The custom NBA … [Read more...] about The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set
By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set
Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
By Allison Watkinson TLL Reporter TheSoul Publishing and Crayola are extending and expanding their licensing partnership following the significant growth of Crayola's digital consumer engagement. Building on their initial YouTube marketing campaign, the two companies will be expanding their agreement to include collaborations on social media platforms such as TikTok and … [Read more...] about Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
Jazwares and Crunchyroll Partner on Anime Collectibles
By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles
Crayola Adds Big Colors to Little Words Bracelets
By Allison Watkinson TLL Reporter Little Words Project and Crayola have partnered for the second time on a bracelet collection inspired by Crayola’s Colors of Kindness product line. “Teaming up with Crayola, another mission-driven brand, is a natural fit to help us bring meaningful and exciting products and stories to life," said Little Words Project CEO, Adriana Carrig. … [Read more...] about Crayola Adds Big Colors to Little Words Bracelets
MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set
By Allison Watkinson TLL Reporter The MoMA Design Store and MEDICOM TOY have partnered on a licensed BE@RBRICK figure set featuring Salvador Dalí's artwork, The Persistence of Memory. MEDICOM TOY is a Japanese company that specializes in manufacturing toys and collectibles. The company's BE@RBRICK collectible figure brand was launched in 2001 to celebrate the 100th … [Read more...] about MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set
Noble Collection Expands Partnership With Warner Discovery
By Allison Watkinson TLL Reporter The Noble Collection is expanding its existing licensing partnership with WBDGCP with new collectible products based on Warner Bros. Discovery’s portfolio of entertainment brands. “The Noble Collection’s partnership with Warner Bros. Discovery Global Consumer Products has allowed fans of all ages to celebrate their fandoms and engage … [Read more...] about Noble Collection Expands Partnership With Warner Discovery
Kubota Tractor Refuels Its Colorful Partnership With Crayola
The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola