By Allison Watkinson TLL Reporter Dearcloud and Moomin Characters are launching a licensed skincare and beauty collection inspired by characters from the Moomin franchise. Available as of December 12, the licensed collection features an assortment of Moomin-inspired beauty products created in South Korea by the Dearcloud brand. The products offered in the collection … [Read more...] about Moomin and Dearcloud Partner for Premium Beauty Collection
Lifestyle
Authentic and Orbico Partner to Expand Champion Across EMEA
By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
By Allison Watkinson TLL Reporter Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents. Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles. “As a dog mom and dog lover, I use my Wild … [Read more...] about Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
Gibson Guitar Fraud Shows Importance of Brand Protection Technology
By Gary Symons TLL Editor in Chief The recent seizure of 3,000 fake Gibson guitars highlights the need for IP security measures, says JPatton Business Development Manager Franco Diaz. The counterfeit guitars, had they been genuine, would have been worth $18.7 million, which would put a sizeable dent in the revenues of the legendary American guitar producer. "Brand owners … [Read more...] about Gibson Guitar Fraud Shows Importance of Brand Protection Technology
Precious Moments Signs Precious New Licensing Partners
By Allison Watkinson TLL Reporter The M Zone agency has secured a slate of new licensing partners for the Precious Moments collectibles brand. The new licensees will expand Precious Moments into additional product categories and distribution channels that are focused on appealing to a more youthful consumer demographic. “We're excited to have partnered with top tier … [Read more...] about Precious Moments Signs Precious New Licensing Partners
Feds Seize 3,000 Counterfeit Gibson Guitars Worth $19 Million
By Gary Symons TLL Editor in Chief Federal officials say they have seized thousands of counterfeit Gibson electric guitars at the Los Angeles-Long Beach Seaport. Officials involved in the operation says it is the "largest counterfeit musical instrument seizure on record." The operation was conducted by U.S. Customs and Border Protection officers, assisted by Homeland … [Read more...] about Feds Seize 3,000 Counterfeit Gibson Guitars Worth $19 Million
Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Boutique Licensing Agency Cuesta Joins Forces with Trailblazing Lifestyle Brand to Expand Representation Across New Product Categories TLL Staff Cuesta Licensing, a boutique agency renowned for fostering partnerships that celebrate creativity and cultural representation, is proud to announce its new collaboration with Mah Melanin, the pioneering Black-owned lifestyle brand … [Read more...] about Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
By Allison Watkinson TLL Reporter Swizzels has launched a licensing partnership with Brigit’s Bakery for a Love Hearts-themed Afternoon Tea experience on Brigit’s Bakery's Afternoon Tea bus tours. Brokered by Blonde Sheep Licensing, the licensed Love Hearts Afternoon Tea bus tour will offer a 90-minute experience that features a journey to London landmarks, sweet baked … [Read more...] about Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
Gibson Issues Cease and Desist Against Trump Guitars
By Gary Symons TLL Editor in Chief US voters liked Donald Trump to elect him as the next president of the United States, but some licensors are not as fond of POTUS 47, thanks to a variety of copyright issues. This time the case involves the 130-year-old Gibson guitar company, which has issued a cease and desist order against Trump Guitars, the company behind a line of … [Read more...] about Gibson Issues Cease and Desist Against Trump Guitars
Thrilljoy Reveals Exclusive Retail Partnership with Hot Topic and BoxLunch
By Allison Watkinson TLL Reporter Thrilljoy has signed an exclusive partnership with Hot Topic and BoxLunch to launch its range of premium collectibles at select stores in the U.S. Thrilljoy is a collectibles company that focuses on creating high-end collectible products inspired by licensed brands across pop-culture, sports, music, gaming, film and more. "This … [Read more...] about Thrilljoy Reveals Exclusive Retail Partnership with Hot Topic and BoxLunch