Jazwares officially said, "Pikachu! I choose you!" this week, as the innovative toyco unveiled its new Squishmallows x Pokèmon collection at San Diego Comic-Con. The plush collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise. “Joining forces with Pokémon to … [Read more...] about Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Lifestyle
Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same retail partner, Legends, for the Rugby World Cup 2023 in France. The partners say World Rugby enjoyed record-smashing sales of official merchandise at the Japan event, making it an … [Read more...] about Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection
TV Licensing: Discovery Launches CP Program for Shark Week
Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week
Care Bears Even Sweeter With Kangaru Toys Collab
The popular kids' brand Care Bears will be featured in a line of stationery, arts and crafts supplies from Kangaru Brands. The innovative stationery and craft manufacturer has announced a program of licensed scented stationery, activity kits, art supplies, and more for retailers and fans to enjoy in partnership with the Cloudco Entertainment-owned Care Bears property. "This … [Read more...] about Care Bears Even Sweeter With Kangaru Toys Collab
Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles
"I yam what I yam, and what I yam is an NFT!" said comic strip icon Popeye the Sailorman this week. King Features Syndicate announced it is launching a line of unique Popeye NFTs with TOTEM, a platform for digital fans and collectors. The deal for Popeye's first ever digital collection was negotiated by MJA Licensing, King Features’ agent out of France. "Launching TOTEM … [Read more...] about Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles
Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse's Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The … [Read more...] about Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
Manga Licensing: Ukonic Secures Deal For Naruto Product Line
The anime and manga publisher VIZ Media has teamed up with Ukonic to bring "Naruto Shippuden" products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or office, from area rugs and furniture to small kitchen appliances. "Creating exceptional items that fans love is our passion," says Martin Butler, CEO and … [Read more...] about Manga Licensing: Ukonic Secures Deal For Naruto Product Line
Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs
By Gary Symons TLL Editor in Chief Yuga Labs is suing a conceptual artist over allegations of copyright infringement of its Bored Ape Yacht Club line of NFTs. The case will be among the most hotly watched for legal experts in the nascent NFT sector, as courts struggle to establish clear copyright laws for non-fungible tokens. The dispute centers on Ryder Ripps, an artist … [Read more...] about Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation